Publications

  • Lu, Shijie, Koushyar Rajavi, and Isaac Dinner (2020), "The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment," Marketing Science, forthcoming. (SSRN)

  • Ryoo, Jun Hyun (Joseph), Xin (Shane) Wang, and Shijie Lu (2020), "Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue," Journal of Marketing, forthcoming. (link) Featured in AMA (link)

  • Lu, Shijie, Xin (Shane) Wang, and Neil Bendle (2020), "Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry," Management Science, 66(5), 2140-2162. [pdf] Featured in TorrentFreak (link)

  • Lu, Shijie and Sha Yang (2017), "Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising," Marketing Science, 36(6), 976-998. [pdf] [code] Featured in MSI report (link)

  • Lu, Shijie, Yi Zhu, and Anthony Dukes (2015), "Position Auctions with Budget Constraints: Implications for Advertisers and Publishers," Marketing Science, 34(6), 897-905. [pdf] [online appendix]

  • Yang, Sha, Shijie Lu, and Xianghua Lu (2014), "Modeling Competition and Its Impact on Paid-Search Advertising," Marketing Science, 33(1), 134-153. [pdf] [code]