Shijie (CJ) Lu (吕世杰)

Welcome! I am an Assistant Professor of Marketing at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill.

I am a quantitative marketing researcher. My research interests lie in Internet marketing with a focus on online advertising, online WOM, and user engagement in social media. 

Several of my research has been published in Marketing Science. My dissertation won the INFORMS Society for Marketing Science doctoral dissertation proposal award and received honorable mention in the Marketing Science Institute’s Clayton competition award.

I received my Ph.D. in business administration from the University of Southern California, where I also earned a master’s degree in economics. I obtained my B.S. in mathematics and B.A. in economics from the Peking University.