About

Education

Ph.D. Graduate Institute of Business Administration, National Taiwan University (1997)

M.S. Graduate Institute of Information Management, National Chiao Tung University (1992)

B.A. Dept. of Management Information Systems, National Central University (1990)

Research areas

Electronic Commerce, Consumer behavior in online environments, Computer-Mediated Communications, Social & organizational implications of communication & computing technologies

Employment/Activities

Professor, Dept. of Business Administration, Soochow University (2010- )

Associate Professor, Dept. of Business Administration, Soochow University (2005-2010)

Assistant Professor, Dept. of Business Administration, Soochow University (1999-2005)

Assistant Professor, Dept. of Information Management, National Pingtung University of Science and Technology (1997-1999)

Chair of the Dept. of Business Administration, Soochow University (2008-2011)

Vice Chair of the Dept. of Business Administration, Soochow University (2005-2008)

Editorial Advisory Board Member, Internet Research (2012- )