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Post date: Apr 04, 2016 4:40:6 PM
With Yet Another Mail Merge, you are already able to measure the success of your campaign through our email tracker. Besides, you can also do a follow-up of the results by segmenting your list of recipients, and try to get the attention of those who haven't opened your email, or send a second email with more information to those who have opened it.
Since the tracker has been implemented (more than one year ago), it is now used by more than 88% of our users.
Although this tracking system provides you a quite accurate estimation of your emailing campaign success, we are aware that only offering you a solution to measure the open rate might not be sufficient to know the real impact of your emails in your recipients, and if they are interested enough in your campaigns.
We noticed that in most emailing campaigns, our users include many links and call-to-action buttons. That's why we have naturally decided to include a new feature in the read receipts report: The click tracking is now available!
Now, every time you open the read receipts report, you will be able to check if your recipients have clicked on the link(s) from your emails.
Note: For the moment, we only track if your recipient have clicked at least once in any of the links from your emails. In the future, you might be able to get more precisions (which link(s) have been clicked, how many times etc.) in your web app.
In order to enable the option, simply click on 'Track emails opened and clicked' when you are asked to, right before starting your mail merge:
Enjoy this new feature, and bring more success to your emailing campaigns thanks to more precise metrics!
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