Utilizing One Hash Permutation and Populated-Value-Slot-Based Densification for Generating Audience Segment Trait Recommendations (2019) (with Rao, A, Mai, T, Kapilevich, M, Abbasi, Y, Rossi, R, Hodorogea, AI) Patent Number: 11,109,085
Marketing Attribution Capturing Synergistic Effects Between Channels (2019) (with Puli, AM, Arbour, D) Patent Number: 11,232,483
Detecting Robotic Internet Activity Across Domains Utilizing One-Class and Domain Adaptation Machine Learning Models (2018) (with Dhamnani, S, Vinay, V, Savova, M, Kumari, L, Weinstein, D) Patent Number: 10,841,323
Accurate and Interpretable Rules for User Segmentation (2018) (with Dash, M, Mohandoss, T, Singal, D, Palanciuc, V, Maneriker, P) Patent Number: 11,200,501
Saliency Prediction for a Mobile User Interface (2018) (with Gupta, P, Gupta, S, Jayagopal, A, Pal, S) Patent Number: 10,664,999
Identifying High Value Segments in Categorical Data (2018) (with Sinha, AR, Singal, D, Manerikar, P) Patent Number: 10,929,438
Forecasting Potential Audience Size and Unduplicated Audience Size for Display Advertising (2017) (with Sinha AR, Singal D, Pai D, Shrivastava Y, Chawla K) Patent Number: 11,080,745
Saliency Prediction for Informational Documents (2017) (with Gupta, P, Gupta, S, Jayagopal, A, Pal, S) Patent Number: 11,263,470
Classification of Website Sessions Using One-Class Labeling Techniques (2017) (with Dhamnani S, Vinay V, Kumari, L) Patent Number: 10,785,318
Metric Anomaly Detection in a Digital Medium Environment (2017) (with Saini SK) Patent Number: 9,942,117
Segment IQ - Incrementally Detecting Differing Categorical Features when Comparing Segments (2016) (with Saini SK, Rimer M, Paulsen T) Patent Number: 10,902,443
Systems and Techniques for Determining Associations Between Multiple Types of Data in Large Data Sets (2016) (with Said Kobeissi, Mike Young) Patent Number: 10,552,996
Simulation-Based Evaluation of a Marketing Channel Attribution Model (2016) (with Yadagiri MM, Saini SK) Patent Number: 10,387,909
Value Function-Based Estimation of Multi-Channel Attributions (2015) (with Yadagiri MM, Saini SK) Patent Number: 10,395,272
Adaptive Sampling Scheme for Severely Imbalanced Large Scale Data (2015) (with Zhang W, Kobeissi S, Tomko S, Natarajan A, Saini SK) Patent Number: 10,346,861
Identifying Sources of Anomalies in Multi-Variable Metrics using Linearization (2015) (Saini SK, Rimer M, Natarajan A) Patent Number: 10,404,777
Automatic Identification of Sources of Web Metric Changes (2014) (with Saini S, Burhanuddin I) Patent Number: 10,242,101
Summarization and communication of large data sets (2014) (with Kumar P, Kateja R, Rohith A) Patent Number: 10,088,974
Optimal Time to Post For Maximum Social Engagement (2014) (with Srinivasan BV, Natarajan A, Revankar S) Patent Number: 9,607,273
Predicting Reactions to Short-Text Posts (2013) (with Srinivasan BV, Natarajan A, Gupta V, Revankar S, Balaraman R) Patent Number: 9,256,826
Seed Group Selection in a Probabilistic Network to Increase Content Dissemination (2013) (with Hande S, Gupta V, George SZ) Patent Number: 9,524,527
Systems and Methods for Content Distribution Without Tracking (Shankar, S, Sinha, M, Mitra, S, Swaminathan, V, Mahadevan, S) 17/653,157
Systems and Methods for Resource Allocation (with Mamakos, M, Mitra, S, Swaminathan, V, Mahadevan, S, Souppe, M) 17/652,939
System and Methods for Diversity Auditing (with Tanjim, MM, Arbour, D, Sinha, M, Mahadevan, S) 17/652,026
Media Content Enhancement Based on User Feedback of Multiple Variations (with Mittal, Swaminathan, V, Arbour, D, Mitra, S, Sarkhel, S) 17,519,311
Generating Simulated Images that Enhance Socio-Demographic Diversity (with Tanjim, MM, Arbour, D, Sinha, M, Mahadevan, S, Singh, KK) 17/485,780
Generating and Executing Automatic Suggestions to Modify Data Of Ingested Data Collections Without Additional Data Ingestion (2021) (with Mitra, S, Zhao, H, Sarkhel, S, Paulsen, T, George, B) 17/347,133
Framework that Enables Anytime Analysis of Controlled Experiments for Optimizing Digital Content (2021) (with Arbour, D, Waudby-Smith, I, Ramdas, A) 17/192,320
Intelligent Customer Journey Path Mining (2020) (with Du, F, Choudhary, S, Mehta, S, Singh, H, Kobeissi, S, George, B, Challis, C, Bhutani, P, Bates, J, Andrus, I) To be filed
Bayesian Estimation of the Effect of Aggregate Advertising on Web Metrics (2020) (with Saini, SK, Sinha, M, Arbour, D) 17/004,377
Systems for Predicting a Terminal Event (2020) (with Doda, A, Sinha, G, Lau, K, Bedmutha, A, Saini, SK, Raman, V, Kumbi, N, Rahman, O, Sinha, AR) 16/866,261
Algorithmic Attribution (2020) (with Andrus, I, Paulsen, T) 16/853,448
Generating and Providing Dimension-based Look-alike Segments for a Target Segment (2020) (with Arbour, D, Du, F, Rao, A, Sinha AR, Wong, R, Challis, C, Kobessi, S, Reznik, I, George, B, Bhutani, P) 16/746,531
Graph Data Structure for using Inter-feature Dependencies in Machine-Learning (2019) (with Dhamnani, S) 16/670,543
Efficiently Determining Local Machine Learning Model Feature Contributions (2019) (with Dhamnani, S, Sinha, M) 16/520,645
Fast and Accurate Rule Selection for Interpretable Decision Sets (2019) (with Dhamnani S, Singal, D) 16/353,076
Measuring Promotion Performance over Online Social Media (2015) (with Natarajan A, Agarwal A, Dutta S, Sheik N, Sinha A) 14/635,811
Multi-Channel Marketing Campaigns (2014) (with Mehta S, Bohra T, Krishnan A) 14/553,911
Personalized Marketing Based on Sequence Mining (2014) (with Mehta S, Bohra T, Krishnan A) 14/548,684
Preference Mapping for Automated Attribute-Selection in Campaign Design (2014) (with Sinha M, Saha Roy R) 14/526,250
Marketing Channel Attribution (2014) (with Saini SK, Natarajan A) 14/508,141
Method and System for Determining Customer Conversion (2012) (with Pal B) 13/483,785
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