PC debuts as Pop Diva
Actress Priyanka Chopra unveils her first International single, ‘In My City’, Featuring
will.i.am at a glittering event in Mumbai. “In My City” makes its debut in India followed
by its launch on Thursday Night Football on the NFL Network. The song will be the
music bed for the intro to Thursday Night Kickoff that begins on September 13th with
the 185th meeting between Chicago Bears and Green Bay Packers – the most-played
rivalry in NFL history.
‘In My City,’ featuring will.i.am and produced by RedOne and Brian Kennedy, is an
emotional, feel-good song that bridges the world of dance music with elements of
nostalgia, echoing sentiments of hometown pride.
Excited Priyanka Chopra about her music debut said, “I am thrilled to be able to share
my debut single with India first. This is the culmination of a 2-year journey that has
been the toughest yet most enriching experience of my life while also marking the
beginning of an exciting new chapter”. “I walked into this as a novice, with no training or experience of making music, and today, as I
share my music with the world, I hope that I have been able to create a sound that India would be proud of. With the help and support
of my family, an incredible team and the most talented music producers and songwriters, I am proud to present my debut single
‘In My City’ first to India and subsequently the world.”
‘In my City’ will be made available across various platforms internationally over the coming weeks. This is the first single from
Priyanka’s much-anticipated debut album, which is expected to be released early next year.
Speaking at the launch, Anjula Acharia-Bath, CEO, DesiHits! said, “Priyanka Chopra will always be the ultimate DESI GIRL,
going where no other desi girl has gone before! It’s India’s time to shine, and I’m honored and thrilled to work with Priyanka on
this journey, which will put India on the map across the globe. She’s a goldmine of talent that never ceases to push the
boundaries for her and her country.”
Says, Devraj Sanyal, Managing Director, Universal Music for India / SAARC, "I am proud to finally announce our most exciting
artist ever. I have been part of ‘Project PC’ since its inception and to see it reach the level it has globally is unreal. The first single
being launched here in India ahead of its global schedule is a very proud moment for UMGI, my teams & me.”
Adds Troy Carter, CEO, Atom Factory, “Priyanka has been working diligently over the last year on her music, so it's rewarding
to be able to see her present it for the first time in her home country. She and RedOne recorded an incredible body of work that
I hope her fans will enjoy.”
Priyanka’s debut single "In My City" ft. will.i.am, will be available across all physical and digital platforms on September 14, 2012
exclusively on Universal Music.
Priyanka Chopra music debut will add another dimension to this actor, humanitarian, green crusader and brand ambassador.
Priyanka Chopra, one of the most recognized talents in Indian cinema, is a recipient of the prestigious Indian National Film Awards
amongst many others. Priyanka is also actively involved in her role as the National Ambassador for UNICEF in India and the Green
Ambassador of a nationwide environment awareness campaign in India.