Rebecca C. Marquardt

Orlando, FL ● Rebecca_marquardt@comcast.net ● (407) 473-4177

PRODUCT MANAGEMENT PROFESSIONAL

High performing product leader with over 19 years of experience developing innovative digital products, brands and technology solutions that drive revenue growth and customer satisfaction. A problem solver who thrives in leading complex strategic and tactical customer, vendor and product development efforts for PaaS technology solutions, and, large digital and e-commerce brands. Areas of expertise:

Product Discovery & Development Agile/Scrum (CSM, CSPO) User Experience

Process/Workflow Improvements Product Vision/Roadmap E-commerce, Digital

Client, Vendor & Supplier Mgt. Wireframes/User Stories Strategic Partnerships

Product Sourcing & Launches Project Management Strategy & Leadership

EXPERIENCE

ADDIS & LANE, LLC, Orlando, FL 2018 – Present

Owner, Private Label Amazon FBA Seller, October 2018 to present

- Design, source, market and sell successful private label products on Amazon’s marketplace.

• Successful brand and product launches with top-selling item earning 52+ Amazon Choice Badges
• Product design & packaging
• Supplier negotiation, sourcing, and inventory management
• PPC advertising, campaign & product listing management & optimization

TE2 - THE EXPERIENCE ENGINE ™ (ACCESSO TECHNOLOGY GROUP), Orlando, FL 2017 - 2020

- TE2 is a PaaS solution offering contextually relevant, personalized experiences and content delivery via web, app and wearable devices.

Product Leader, May 2017 to March 2020

Led the team in building the company’s core identity products, data insights, & personalization capabilities delivering highly targeted and relevant guest experiences.

• Delivered the identity solution for Carnival’s MedallionClass wearable & platform technology
• Developed advanced segmentation solutions enabling contextually relevant guest experiences
• Maximized ticket sales through deeper integration of accesso’s ticketing & queuing products

GOLF CHANNEL/GOLFNOW, Orlando, FL 2010 - 2017

- GolfNow is the world’s largest online tee time reservation platform and golf course technology partner.

Sr. Director, Product & User Experience, January 2016 to May 2017

Responsible for product development and the user experience for six high traffic e-commerce and digital golf brands owned by the Golf Channel. Defined strategic roadmaps and led the product development, testing and conversion optimization efforts with varying platforms, scrum teams and stakeholders.

• Achieved positive YOY conversion after major responsive website redesign of GolfNow.com
• Optimized customer loyalty program increasing revenue by 38% per engaged member
• Developed VIP subscription program increasing booking behavior by 59% YOY
• Created web and mobile experiences for several new business channels in the US and UK
• Improved Golfadvisor.com content and partner presentation increasing pageviews by 60% YOY

Director, Product/Customer Experience, February 2012 to January 2016

• Started MilitaryTeeTimes.com, a website offering verified military members tee time discounts.
• Led the rebranding and integration efforts for international acquisition increasing key KPIs YOY.
• Launched successful ratings & reviews platform gathering over 175k reviews in less than a year.
• Partnered with translation service to support multiple site languages expanding market reach.

Product Manager, January 2010 to February 2012

• Successful launch and oversight of the company’s $6M social commerce platform and website.
• Integrated new businesses and markets creating additional revenue opportunities.
• Chosen for the NBCUniversal Targeted Executive Action Mentoring program for rising leaders.

DISCOVERY CHANNEL, Silver Spring, MD & Orlando, FL (Remote) 2000 - 2009

- World’s number one nonfiction media company with worldwide networks led by The Discovery Channel.

Director of Fulfillment & Customer Service, November 2007 to April 2009

Oversight of Discovery Channel’s web, fulfillment & customer service operations for $53M consumer products division achieving business objectives & managing expenses with $7M budget responsibility.

• Realized $1M in savings by leading diverse cross-functional teams in outsourcing Discovery’s fulfillment, customer service and merchandising operations in less than six months.
• Supported website operations which contributed to being named the top performing website in 2008 and 2009 via the e-tailing group e-Commerce gauge, a customer experience index.
• Negotiated credits over $65k by auditing vendor invoices against services performed.

E-Commerce Project Manager, May 2006 to November 2007

Led the product development efforts for Discoverystore.com, acknowledged as the top performing site delivering exemplary service in the ’07 e-tailing group’s 10^th annual Mystery Shopping Study.

• Execution of affiliate partnership programs and website offers which contributed 30+% to overall e-Commerce revenue and the acquisition of new customers.
• Successfully negotiated and implemented Paypal and Bill Me Later® online payment options which represented over 15% of online transactions.
• Achieved break even on outbound freight costs by performing ongoing competitive and cost analysis and developing innovative shipping solutions.

Operations Project Manager/Business Analyst, E-Commerce & Catalog, June 2000 to May 2006

Supported Discovery Catalog and Discoverystore.com, recognized in Internet Retailer’s Best of the Web Top 50 list, Dec. 2003 issue, and Platinum Winner of the Bizrate.com Circle of Excellence Awards.

• Minimized fraud risk of $800k by implementing fraud prevention software reducing chargebacks by 97% and improving manual order review by 68% within a five-month timeframe.
• Streamlined new checkout process improving conversion rate 48% YOY, improved abandonment rate, and the Bizrate point of sale survey ratings.
• Launched new scalable e-Commerce platform (IBM Websphere) on time and within budget.
• Improved contact-to-order ratio 20-30% YOY with online customer service tools and features.

EDUCATION

Bachelor of Business Administration, Radford University, Radford, VA – Marketing