Embedded Files
Essential YouTube SEO Strategies
When it comes to developing YouTube SEO strategies, there are two major areas where you need to focus. First, you need to think about getting your videos listed well on the YouTube site itself. After all, the site gets over a billion unique users every month, making it one of the most visited sites on the Internet.
Along with optimizing your video content for YouTube, you also need to think about how to get your videos to rank well in Google. Getting your video to show up at the top of the results for related keywords can skyrocket your view count which, in turn, can get your video listed even better on YouTube.
One of an essential components of any YouTube video listing is its title. The title not only gives you a chance to let YouTube know what your video is about but it also dramatically affects your clickthrough rate. First and foremost, you need to make sure that your title includes the keywords that you want to rank for. You should also make it interesting enough that people want to click through and watch the video.
Additionally, you should include your keywords in the description of the video. YouTube displays keywords that match a user's query in bold text, which can help draw more attention to your listing. The same goes for Google. Including relevant keywords in both the title and the description will help improve your chances of getting listed well on both sites.
Speaking of your description, you should spend some time writing more than a just a few sentences about your video. In general, descriptions that range anywhere from about 300-500 words in length are best. Providing this extra information about your video gives both YouTube and Google more content to work with, helping them direct more people to your video.
Finally, don't forget to add tags to your video. Keep in mind that you need to add both the singular and plural form of each tag since YouTube views them as being two separate tags. Consider including your business name, a made-up word or some other tag that is unique to your videos. This will help improve the chances of your other videos showing up as related content in the sidebar of the page or after the video is done playing.
These basic YouTube SEO strategies should be enough to get your videos listed well on both YouTube and Google. Don't forget to share your videos on social media as well, since the number of views they have plays a key role in how well they rank.
Related Pages:
More about the Dallas SEO Geek:
15441 Knoll Trail Dr, #220, Dallas, TX, 75248
(214) 504-3848
Page updated
Google Sites
Report abuse