Curriculum Vitae [EN]

I am a tourism and management professional with a multicultural background. I live in the countryside of Central Finland and get my creativity from nature. I constantly strive to diversify myself by training, seeking different experiences and challenging myself with new tasks. I know several foreign languages, but I consider cultural understanding and internationality to be my real strength. My passion is writing and over time many genres of literature have become familiar. I am research and development oriented; I always look for novelty value and fresh realizations even in everyday life. In my work, I look for meaningfulness and what is important to me are impact, efficiency and consistency. Network management, ecosystem approach, team dynamics, as well as multidisciplinarity fascinate me. 

My expertise includes destination management, service development, marketing and communications, web service design and optimization, graphic design, e-commerce, project management, and various coordination tasks. I have worked in the tourism industry as a developer, as an administrator of a day spa, and as a marketing assistant in a travel agency. I have led familiarization trips and study tours and guided business groups. In my higher education work, I have developed innovative network-based digital education by applying the latest online pedagogical methods and the principle of co-creation, as well as other digital tools and metrics. Already as a student, I worked on branding and strategies in connection with an international cultural event. I have gained experience in planning and organizing events as a project manager in nature tourism projects and alongside my career as a singer. In collaboration with the Happee floorball club, I was involved in the club’s international communications, which helped it become the world’s most-followed floorball club. I have also participated in the internationalization process of a Finnish startup. In addition, I have coordinated translation projects. I have contributed to a local newspaper as a journalist and blogger. I also write and edit publications for professional audiences and research as part of my work at Jamk. I have also been a member of the editorial board of Jamk’s business unit RDI blog. Currently, I work as a senior lecturer. I'm specialized in online course implementation and teaching of international student groups.