Research Team

Stephen L. France: sfrance@business.msstate.edu

Education

Ph.D., Marketing and Supply Chain Management, Rutgers University

M.Sc., Management Science and Statistics with Distinction, University of the West of England

B.Sc., Computer Science, University of Durham

Areas of Expertise

Dr. France has research interests and expertise in the areas marketing research, database marketing/data mining, customer relationship management (CRM), internet/social media marketing, international marketing, psychometrics in marketing, and supply chain management.

Professional Activities

Dr. France has published papers in Marketing Science, IEEE Transactions on Knowledge and Data Engineering, IEEE Transactions on Systems, Man, and Cybernetics, Information Sciences, Educational and Psychological Measurement, Advances in Data Analysis and Classification, Electronic Commerce Research and Applications, and in several referred conference proceedings and book chapters. He is a member of the Direct Marketing Association (DMA), INFORMS, the Psychometric Society, and the Classification Society.