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This is the homepage for the Psychmine research group based at the School of Business of Mississippi State university. Our aims as a research group are twofold. First, we aim to develop new analytical techniques for the analysis of data. Second, we aim to apply these techniques to data analytic problems in the domains of marketing and social media.
Our foundational disciplines are psychometrics and data mining. Psychometrics is a branch of applied statistics that focuses on the measurement aspects of data. Psychometrics techniques have a plethora of applications including questionnaire design and analysis, classification, prediction, and visualization. Data mining techniques have similar applications, but there is more of an emphasis on algorithmic efficiency and scalability.
This website contains an overview of our current research, a list of publications and presentations, and downloadable software implementations of models and methods developed by our research team.
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