Lecture Notes
Click on any of the links below to access the lecture notes for this course.
Topic 01 Introduction
Topic 02 Environments Affecting Marketing
Topic 03 Consumer Behavior
Topic 04 Marketing Planning
Topic 05 Market Segmentation and Targeting
Topic 06 Marketing Research
Topic 07 Product Policy
Topic 08 Pricing Policy
Topic 09 Channel Policy and Physical Distribution
Topic 10 Retailing
Topic 11 Advertising
Topic 12 Personal Selling
Topic 13 Global Marketing
Topic 14 Marketing and Society