Materials:
Computer (for students)
Access to Internet
Movie website (created by students)
Lesson / Learner Objectives:
Students will write taglines, or “catch phrases” for the book.
Students will demonstrate knowledge of book’s tones, themes, etc.
Students will demonstrate knowledge of advertising mottos.
Students will demonstrate media literacy.
Students will demonstrate knowledge and use of Language Arts rhetorical devices.
Additional Resources:
Tagline Guru - Wag the Tagline. Written by Eric Swartz. Article was published by The Business Marketing Association in January 2007 (www.marketing.org), and will appear in MarketSmart Magazine in April 2007. An abbreviated version was published in Home Furnishings Retailer in June 2006.