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Electronic Merchant Systems (EMS) is a leading provider of payment processing and merchant services. Since 1988, EMS has been helping business owners realize their full potential and grow their financial well-being. We’re headquartered in beautiful Cleveland, Ohio, with offices and agents coast to coast serving tens of thousands of retail, internet, and start-up businesses. No matter where you are, EMS is never far away.
Address: 250 W Huron Rd #400, Cleveland, OH 44113
Phone: (216) 930-6268
Website: https://www.emscorporate.com
Twitter: https://twitter.com/emscorporate
Googlesite: https://mgyb.co/s/DAR4T
Google Folder: https://mgyb.co/s/ySNfa
Online Marketing Tips - Strategies For More Sales
So do you wait for them to come back to buy later? Don't count on that. What you need to count on are these online marketing tips to get the commitment now, bring back your visitors and keep them interested for future sales.
OK, so what if their interested but not quite ready to commit to purchasing? Unfortunately this is usually the case. As much as we would love for our precious visitor/customers to all click on that buy now button, either on our page or our merchant's site, it's not likely to happen the first go around.
Don't be afraid to ask for the sale. Without including number 3, your online marketing sales strategies will be for naught. Now that you have given them a "taste" of the pie and have whetted their appetites, don't turn them away hungry.
3. Persuading them to take action now while their emotions are peaked so they don't stray away, maybe never to return.
2. Appealing to your target customers emotions. Creating interest and stimulating their desire to leave behind a pain or acquire a pleasure that your product or service can supply.
1. Providing helpful information on the particular niche your site is about and that your visitors want to know more about (without giving everything away).
In this article I wanted to offer some online marketing tips to help you build a successful site (or rebuild a current site) that will be pleasing to your visitors and and bring you ongoing sales, hopefully for many years to come.
In past articles I have written about the importance of creating compelling informative content that provides your visitors with what they were searching for and more. That still applies and always will. The basics of these online marketing strategies are:
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Online Safety Tips - Look at Everything With a Critical Eye
The first three pertain mainly to a product of your own you are promoting but also could be used as presellers to send them to your merchant's site. Strategy #4 on the other hand is a must have item for your site if you want to generate leads and maintain ongoing interest which is key for increased sales.
4. Email marketing. Offer a newsletter or e-book to them. Set up an autoresponder on your site to collect their email info and automatically send out what you promised, plus an occasional reminder email to invite them back in a warm friendly manner to see what's new on your site. Include a bookmark link they can click on as well, just in case they're afraid to give their email address out.
3. Money back guarantee. This is a must if you are selling your own item. Give them adequate time though. If you go with only seven days, they may be reluctant (feel rushed). Obviously if you're an affiliate promoting someone else's product you will want to make sure they have a good guarantee.
1. Limited time offer. I'm sure you've seen these. They're effective if done right. Don't do like some though, that say you need to order by midnight tonight. I've seen these before and went back several days later to see the same price with the same threat. Can you say "credibility killer".
2. If you act now. Kind of along the same lines as #1. Create that sense of urgency to just go ahead and get it now, so they can either get in ahead of others while it's "hot" or they can get hundreds of dollars worth of free extras if purchased now.
Since we already live in the new world, we already learned about online shopping. However, there are situations that our first online shopping experience may lead to frustration. As they always say, first impression is last. These unwanted experiences shy away people to shop online the next time. Here are few things that an online shopper should know before shopping online.
Safety and Security
A useful tip from the Washington Post authored by Brian Krebs provided the Eight Tips for Safe Online Shopping which I believe are all very important to all online shoppers. This is very helpful not only to new online shoppers but even to those who already shopped online. The first tip mentioned is about using a credit card instead of a debit card. He has reasoned out that the merchants charge higher fees using the latter. It is risky to use debit cards for it is more exposed to possibility of fraudulent activities. In addition, since your financial detail is important, it is also good to check for the SSL sign on the browser. It is necessary to keep track the receipts. This makes it important to have an e-mail address before making transactions online. Online shoppers have the option to print them, and other options like saving a screenshot or saving it to your email address. Also, avoid bargain-basement shopping online. Smart shopping is the key to keep online shopping experience desirable. It is also great according to him to check for the shipping policies. Most of the time, this is found on the Terms and Conditions page. Read the fine print to avoid registration on unwanted offers. Lastly, shopping online at work could be hazardous to your work.
Shopping Online Safety Tips For a Safe and Secure Shopping Experience
Research
There is no better thing to do than to research. They say patience is a virtue. This is also true in online shopping. Making good reads on review and feedback is also important. If price is your concern, you can use price comparison site. Review sites are also important to check on. Well, with life's simplicity now, you can easily figure out fake reviews from those reviews from real customers. Some shopping sites only choose to post or even make their own good reviews. This makes it obvious that the site is not real. It is always good to check them before hitting the purchase button. You can also check from family members or friends who have tried online shopping. The world they say is full of deception and so with scam. And they are ready to invade even the cyber world.
E-Mail AddressAs provided earlier, an e-mail address is important. In an online transaction, an e-mail address is needed as a communication tool. This is used to receive messages from the merchants. At the same time, it is used to send messages to the merchants. Avoid spam messages because they are threat to your online security. Always check the security settings on your e-mail to prevent these messages flooding your inbox. You can create an e-mail address aside from your personal e-mail to secure the latter.
Safeguard and protect
Take the time to investigate other ways that you can safeguard and secure protection when you are shopping online. Following these steps and more will greatly decrease the chances of being a victim of fraud and give you peace of mind when shopping.
Bona fide businesses do not ask for sensitive information such as your SSN or bank account numbers on the web. Stay updated with anti-virus and spam software for added protection.
Beware of bogus emails
You may receive many clever emails imitating merchants, banks, or other companies that will ask for your personal information. You will be asked to verify your password, reestablish your accounts, or anything in order to get access to sensitive information. Do not click on their links nor answer the emails. If you have a question and have some concern, contact your trusted source to see the email is legitimate.
When you create your passwords, do not use personal words and numbers such as your phone number, your name, social security number, or address. Use a combination of letters and numbers. Be sure to remember the passwords and if you need to, write it down and keep them in a safe place where they cannot be found.
Use different passwords
Prevent someone committing fraud by changing your passwords. A suggestion would be to change them every 2-3 months. For sites requiring sensitive information, create unique passwords different from what is used for other entries.
Is the site secure?
Most sites that are visited are very secure but yet there are those that you need to be aware of. Taking the right precautions and tips will ensure a complete and safe purchase. Let us start to see what protection there is when you are about to make that purchase. Is there a closed lock or unbroken key in your browser window? The site is not secure if the key is broken or the lock is open. Is there "https:" not "http" on the web address that ask for your password, credit card, or other personal information? Look for a pop-up box that says you are entering a secure area. Also, SSL (Secure Sockets Layer) are used on some sites.
Read important shopping online safety tips before your next online purchase. These online safety tips will help make your shopping experience safe, secure, and pleasurable. More and more people are using the internet to make purchases and though most transactions are without complications, safeguards for online safety is crucial.
Get to know the merchant when shopping online
When shopping, be sure to gather as much information as you can about the merchant you will be dealing with. Check their reputation to see if they are a reliable source to purchase from. Look for internet rating services and directories that provide helpful information about merchants.
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