CV
Curriculum Vitae
ORIANA R. ARAGÓN
Assistant Professor
Marketing Department
Carl H. Lindner College of Business
University of Cincinnati
Google Scholar Page
EDUCATION
Ph.D., Yale University, 2014 Social Psychology
M. Phil., Yale University, 2012 Social Psychology
M. S., Yale University, 2011 Social Psychology
B. A., California State University San Marcos, 2009 Psychology
A. A., Palomar Community College, 2007 Social and Behavioral Sciences
GRANTS
Faculty Development Grant, Carl H. Lindner College of Business, University of Cincinnati, 2023
Erwin Center Brand Communications Grant, 2019
Society for Personality and Social Psychology, OpEd Training Grant, 2018
Clemson University R-Initiatives, SEED Grant, Clemson Support for Early Exploration and Development, 2017
Robert H. Brooks Sports Science Institute at Clemson University, 2017
PRIZES, SCHOLARSHIPS, AND AWARDS
Society for Marketing Advances, Marketing Education Review, Best Paper of the Year, 2020
Zimbardo Dissertation Prize, Yale University 2014
Richard W. Woodward Fellow, Scholarship Award, Yale University 2013
Graduate Student Diversity Travel Award, Society for Personality & Social Psychology 2012
Yale University Graduate Travel Fellowship, 2011
Yale University Graduate Travel Fellowship, 2012
Thomas and Margaret Myers Fellow, Scholarship Award, Yale University 2010
California State University, California Research Competition, Award Recipient 2008
California State University, California Research Competition, Award Recipient 2009
President’s Circle Award Scholarship, California State University, San Marcos 2008
President’s Circle Award Scholarship, California State University, San Marcos 2009
California State University California State Research Competition Championship, 2008
National Institutes of Health, Minority Access to Research Careers Grant, 2007
National Institutes of Health, Minority Access to Research Careers Grant, 2008
National Institutes of Health, Minority Access to Research Careers Grant, 2009
Research Competition Finalist, California State University San Marcos, 2008
J. Douglas and Marian R. Pardee Foundation Academic Scholarship, 2007
J. Douglas and Marian R. Pardee Foundation Academic Scholarship, 2008
Graduate Students Present Award, Cognitive Neuroscience Society, 2008
Jean and W. Keith Kellogg Foundation National Academic Scholarship 2007
Jean and W. Keith Kellogg Foundation National Academic Scholarship 2008
Best Neuroscience Presentation, Assoc. for Bio. Research Careers for Minority Students 2007
Academic Achievement in Psychology, American Psychological Association, 2007
National Institutes of Health National Bridges Scholar Award 2006
National Institutes of Health National Bridges Scholar Award 2007
PUBLICATIONS
Note: * In publication and presentation lists indicates mentored students.
Peer Reviewed Articles
Aragón, O. R., et al. (2024). The Human Affectome. Neuroscience & Biobehavioral Reviews. Nov. 3, 2023. 105450.
Aragón, O. R., Pietri, E. S., & Powell, B. A. (2023). Gender Bias in Teaching Evaluations: The Causal Role of Department Gender Composition. Proceedings of the National Academy of Sciences, 120, 4, 1-11.
Alexander, R., Aragón, O. R., Bookwala, J., Cherbuin, N., Gatt, J. M., ... (2021). The Neuroscience of Positive Emotions and Affect: Implications for Cultivating Happiness and Wellbeing. Neuroscience & Biobehavioral Reviews, 121, 220-249.
Song*, S. Y., Curtis*, A. M., Aragon, O. R. (2020). Anger and Sadness Expressions Situated in Both Positive and Negative Contexts: An Investigation in South Korea and the United States. Frontiers in Psychology, 11, 1-23.
Durham, M. F., Aragón, O. R. ... Couch, B. A. (2020). Benefits of a college STEM faculty development initiative: Instructors report increased and sustained implementation of research-based instructional strategies. JMB Education, 21(2), 1-8.
Weathers, D. & Aragón, O. R. (2019). Integrating analytics into marketing curricula: Challenges and effective practices for developing six critical competencies. Marketing Education Review, 29 (4), 266-282.
Clark, M. S., Beck, L. A., & Aragón, O. R. (2019). Relationship initiation: Bridging the gap between initial attraction and well-functioning communal relationships. In B. H. Fiese, M. Celano, K. Deater-Deckard, E. N. Jouriles, & M. A. Whisman (Eds.), APA Handbook of Contemporary Family Psychology: Foundations, methods, and contemporary issues across the lifespan (p. 409–425). American Psychological Association.
Bathgate, M. E., Aragón, O. R., Cavanagh, A. J., Waterhouse, J., Frederick, J., & Graham, M. J. (2019). Perceived supports and evidence-based teaching in college STEM. International Journal of STEM Education, 6 (1), 11 - 25.
Bathgate, M. E., Aragón, O. R., Cavanagh, A., Frederick, J., & Graham, M. J. (2019). Supports: A key factor in faculty implementation of evidence-based teaching. CBE- Education, 18(2), ar22.
Aragón, O. R., Eddy, S., & Graham, M. J. (2018). The relationship between faculty beliefs about intelligence and adoption of active learning practices. CBE- Education, 17(3), 1-9.
Aragón, O. R. (2018). "Tears of Joy" and "Tears and Joy?" Personal accounts of dimorphous and mixed expressions of emotion. Motivation and Emotion, 41(3), 370-92.
Aragón, O. R. & Bargh, J. A. (2018). “So happy I could shout!” and “So happy I could cry!” Dimorphous expressions represent and communicate motivational aspects of positive emotions. Cognition and Emotion, 32(2), 286-302.
Aragón, O. R. & Clark, M. S. (2018). “Tears of joy” & “Smiles of joy” prompt distinct patterns of interpersonal emotion regulation. Cognition and Emotion, 32(5), 913-40
Orndorff-Plunkett, F., Singh, F., Aragón, O. R., Pineda, J. A. (2017). An organizing principle for assessing the effectiveness of neurofeedback training. Brain Sciences, 7(95), 1-22.
Aragón, O. R., Dovidio, J. F., & Graham, M. J. (2016). Colorblind and multicultural ideologies are associated with faculty adoption of inclusive teaching practices. Journal of Diversity in Higher Education, 10 (3), 201-16.
Cavanagh, A., J., Aragón, O. R., Chen, X., Couch, B., Hurham, M., Bobrownicki, A., Hanauer, D. I., & Graham, M. (2016). Student buy-in to active learning in college science course. CBE- Education, (15) 4, ar76.
Aragón, O. R., Clark, M. S., Dyer, R. L., & Bargh, J. A. (2015). Dimorphous expressions of emotion: Evidence of concept in aggressive displays toward cute stimuli. Psychological Science, 26 (3), 259-73.
Clark, M. S., Aragón, O. R., & Hirsch, J. L. (2015). Social relationships in adulthood. Interpersonal Relationships. International Encyclopedia of Social and Behavioral Sciences, 2nd edition. James Wright (ed.).
Aragón, O. R., Sharer*, E. A., Bargh, J. A., & Pineda, J. A. (2014). Modulations of mirroring activity by desire for social connection and relevance of movement. Social Cognitive Affective Neuroscience, 9(11), 1762-69.
Aragón, O. R. (2014). Factors in Understanding and Emotional Engagement During Real-Time Interactions (Doctoral dissertation, Yale University).
Clark, M. S. & Aragón, O. R. (2013). Communal (and other) relationships: History, theory development, recent findings, and future directions. The Oxford Handbook of Close Relationships, 255-280.
Pineda, J. A., Bai, J.-M., Aragón, O. R., Pelton, H. & Moore, A. (2012). The impact of plasticity-induced rehabilitation training on face processing in high functioning autism: A mu rhythm perspective. In A. M. Columbus (Ed.), Advances in Psychology Research, 91, 235-263, Nova Science Publishers.
Pineda, J. A., Pelton, H., Aragón, O. R., et al., (2011). Behavioral and electrophysiological characterization of induced neural plasticity in the autistic brain. Autism: A Neurodevelopmental Journey from Genes to Behaviour, Dr. Valsamma Eapen (Ed.), 445-62.
Published Conference Proceedings
Aragón, O. R., Lee, M-K, and Roth, A. (2021). Identifying perceived customer value for wellness-centric features in hospitality: Evidence from EEG signals. Published in Korea Management Association, 23rd Convergence Conference. Aug 2021.
Lee*, M., Roth, A. V., & Aragón, O. R. (2020). Identifying perceived customer value for wellness-centric features in hospitality: Evidence from EEG signals. Production and Operations Management Society (POMS), Minneapolis, MN, April 23-27.
Aragón, O. R. (2019) So Cute! Consumers' visual engagement with cuteness: the moderating effects of perceptions of required care and caregiving goals, in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN: Association for Consumer Research (pp. 440-441).
Anaraky*, R. G., Freeman, G., Tallapragada, M., Aragón, O. R., Knijnenburg, B. (2019). Why does social media make some happy but others sad? The dark side of social media: What makes some users more vulnerable than others? In Conference Companion Publication of the 2019 on Computer Supported Cooperative Work and Social Computing (pp. 185-189).
Aragón, O. R. (2016). "I couldn't help but to cry!" "I couldn't help but to yell 'Yes!'" Dimorphous expressions inform consumers of users' motivational orientations. Advances in Consumer Research, Volume 44, eds, Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, (pp. 384-385).
Aragón, O. R., Clark, M. S., & Graham, M. J. (2014). Summer undergraduate research programs and female students’ mastery, self-efficacy and academic persistence. Published Proceedings of Northeastern Educational Research Association. Guilford, CT.
INVITED PRESENTATIONS, SYMPOSIA & INVITED PANELS
Invited Presentations
Aragón, O. R. (2024). Women don’t’ do math: The power of the illusion. Lindner Women in Business, Empowerment Day, March 2, 2024.
Aragón, O. R. (2020). The power of “cuteness” and “cutelash”. Paula Niedenthal, Niedenthal Emotions Lab, University of Wisconsin-Madison, Virtual Nov. 2020.
Aragón, O. R. (2019). Flash Talk. Normative displays of aggression and sadness: What do they communicate in negative vs. positive contexts? Society for Affective Science, Boston, MA, April 2019.
Aragón, O. R. (2015). Plenary Session. The EPIC model of the process of adoption of pedagogical innovations in university educators. National Academy of Sciences Directors of the Summer Institutes Meeting, Washington, D.C. January 2015.
Aragón, O. R. (2015). Social Interactions & Reasoning. Michael S. Goodman '74 Memorial Lecture Series. Brown University, Providence, RI. Feb. 23, 2015.
Aragón, O. R. (2015). Dimorphous Expressions of Emotion. Brown University, Chalk Talk, Providence, RI, Feb. 24, 2015.
Aragón, O. R. (2015). Social Interactions & Reasoning in Social Interactions. Seattle University, Seattle, WA. March 4, 2015.
Aragón, O. R. (2014). Undergraduate summer research programs: Predictors of underrepresented students' intentions to pursue graduate school. Yale University, Center for Scientific Teaching, May 2014.
Aragón, O. R. & Clark, M. S. (2013). Conference Award. Testing a model of relationship initiation: Strategic self-presentation, partner evaluation, and self-protection. Society for Personality and Social Psych. An. Meeting. New Orleans, LA.
Aragón, O. R. (2013). "Getting it" Factors in emotion perception, and emotional engagement: social and neuroscience investigations. University of Massachusetts, Amherst.
Aragón, O. R. (2013). Factors in emotion perception, and emotional engagement. Brown University, Providence, RI.
Symposia (chair/co-chair)
Aragón, O. R. (2021). Symposium Co-chair with Nicholas Coles (Stanford University) and Jonathan Mummolo (Princeton University). Revisiting the role of demand characteristics in social science research. Psychological Science Accelerator. Stanford, CA (virtual), June 2021.
Aragón, O. R. (2017). Symposium Chair: Characterizing the nature of naturalistic emotional experience, expression, and recognition. Presenters: Fernández-Dols, J-M., Aviezer, H., Aragón, O. R., & Russell, J. International Convention of Psychological Science; Vienna, Austria, March 2017.
Flores-Neimann, Yolanda & Aragón, O. R. (2016). Gender and stereotype threat and the buffering effects of a sense of belonging in postdoctoral scholars. White House Education Summit, Washington, D. C., October 2016.
Aragón, O. R. (2012). Symposium Chair. Moderating factors in emotion perception, expression, and reactivity. Presenters: Aragón, O. R., Wright-Mayville, E., Clark, M.S., Feldman Barrett, L. American Psychological Society Conference, Chicago, IL.
Invited Panels
The National Academy of Sciences, Science & Entertainment Exchange (2022). Invited Speaker: Cute aggression: What is it and do I have it? Virtual event. November 9, 2022. Washington D.C.
The 28h Annual Psychology Student Research Conference (2022). Panelist: Graduate School in Psychology. California State University, San Marcos.
The 27th Annual Psychology Student Research Conference (2021). Panelist: Graduate School in Psychology. California State University, San Marcos.
Decision science Institute (2020). Panelist: Workshop on Paradigms for Women Leaders in Operations Management: Understanding the Challenges of Unconscious (Implicit) Bias in Gender and Race and What to Do About It.
Society for Personality and Social Psychology (2019). #SPSP Chat panel on diversity in academia.
Latinos Unidos, Clemson University (2019). Panel on DACA and Immigration.
Yale University (2019). Panelist to discuss challenges of diversity in graduate school. I was asked to share my experiences as a single mother through graduate school.
El Camino to Clemson, Clemson University (2019). Panel to answer questions from Latino/a high school students and their parents about college.
ACADEMIC PRESENTATIONS
Aragón, O. R. & Castro, N. (2023). Gender bias in teaching evaluations. When does it occur? And what do we do about it? UC Equity and Inclusion Conference, Cincinnati, OH, April 4.
Aragón, O. R., Lee*, M., & Roth, A. V. (2022). Identifying perceived customer value for wellness-centric features in hospitality: Evidence from EEG signals. POMS (Production and Operations Management Society) Minneapolis, MN April 23-27. Abstract #101-0336.
Aragón, O. R., Song, S. Y., Curtis, A. (2022). Anger and sadness expressions in positive and negative contexts: South Korea and USA. Society for Affective Science, Virtual Meeting, Poster 7-A-323, April 2022.
Aragón, O. R. and McDowell, N. (2022). The power of “cutelash.” Society for Affective Science, Virtual Meeting, Poster 7-B-335, April 2022.
Aragón, O. R., Pietri, E., Powell, B. (2022). Explaining gender bias in teaching evaluations: The causal role of gender majority and minority status. Society for Personality and Social Psychology, San Francisco, CA. Symposia and Data Blitz, February 18 and 19.
Aragón, O. R. (2021). A primer on what EEG can do for marketing research. Association for Consumer Research, Working Paper, Seattle, WA, October 21.
Aragón, O. R. (2021). Looking “Under the Hood” of undergraduate students’ research participation. Psychological Science Accelerator. Stanford, CA (virtual), June 2021.
Aragón, O. R., Shaarda*, N., Romano*, M., and Matsick*, C. (2021). Emotional-motivational states induced through observed expressions predict subsequent preferred product experiences. Society for Affective Science, Virtual, April 2021.
Aragón, O. R. (2020). Using consumer neuroscience to explain product choice from experience, in NA – Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, Pages: 1181-1181. Working Paper, Paris, FR (virtual), October 20.
Poehlman, A., Huynh*, D., Aragón, O. R., Fitzsimmons, G. (2020). Influence of childhood socioeconomic status on indulgent consumption: A life history theory approach. Association for Consumer Research, Working Paper, Paris, FR (virtual), October 20.
Aragon, O. R. & Clark, M. S. (2020). Tears of joy and smiles of joy prompt distinct patterns of emotion regelation. Society for Personality and Social Psychology, New Orleans, LA, February 29.
Aragón, O. R. (2019). Perceptions of required care and caregiving goals moderate sustained attention to cuteness. Association for Consumer Research, Working Paper, Atlanta, GA, October 19.
Huynh*, D. & Aragón, O. R. (2019). Displays of sadness or aggression during positive emotional experiences alter consumers’ assumptions about product experiences and characteristics. Association for Consumer Research, Working Paper, Atlanta, GA, October 19.
Aragón, O. R., Romano*, M. K., Rivers*, E., Houston*, A., McDowell*, N. J. (2019). Observed emotional expressions alter viewers’ preferred experiences: an EEG investigation. International Conference for Psychological Sciences, Paris, France 2019.
Anaraky*, R. G., Freeman, G., Tallapragada, M., Aragón, O. R., Knijnenburg, B. (2019). Why does social media make some happy but others sad? Competitive Paper. Conference on Computer-supported Cooperative Work and Social Computing, Austin, TX, November 9.
Lee*, M., Roth, A. V., & Aragón, O. R. (2019). Identifying perceived customer value for wellness-centric features in hospitality: Evidence from EEG signals. 2019 INFORMS Annual Meeting, Seattle, WA, October 20-23.
Lee*, M., Roth, A. V., & Aragón, O. R. (2019). Identifying perceived customer value for wellness-centric features in hospitality: Evidence from EEG signals. POMS (Production and Operations Management Society) Washington D.C., 2019.
Lee*, M., Roth, A. V., & Aragón, O. R. (2018). Identifying perceived customer value for wellness-centric features in hospitality: Evidence from EEG signals. Decision Sciences Institute Annual Meeting, Chicago, IL, 2018.
Aragón, O. R. (2017). “So happy I cried” and “So happy I yelled.” International Convention of Psychological Science; Vienna, Austria, March 2017.
Aragón, O. R. (2016). “I couldn’t help but to cry!” “I couldn’t help but to yell “Yes!”” Dimorphous expressions inform consumers of users’ motivational orientations. Association for Consumer Research Conference; Berlin, Germany. Competitive paper.
Aragón, O. R. (2016). Emotion regulation responses from close others differ when happiness is expressed with smiles versus tears. CERE Emotion conference. Leiden, The Netherlands. Symposium presentation.
Aragón, O. R. (2014). Summer undergraduate research programs and female students’ mastery, self-efficacy and academic persistence. Northeastern Educational Research Association. Trumbull, CT.
Aragón, O. R., Sharer*, E., Bargh, J. A., & Pineda, J. A. (2014). Modulations of mirroring activity. Society for Personality and Social Psychology Annual Meeting, Austin, Tx.
Aragón, O. R., Dyer, L., Bargh, J. A. & Clark, M. S. (2013). “You’re so cute I could…” Faux- aggressive responses to cute stimuli. Four College Conference, Princeton University, NJ.
Aragon, O. R. & Clark, M. S. (2013). Testing a model of relationship initiation: Strategic self-presentation, partner evaluation, and self-protection. Society for Personality and Social Psychology Annual Meeting, New Orleans, LA, Data Blitz!
Davila*, O., Aragón, O. R. & Clark, M. S. (2013). Teacher understanding and validation of student leads students to work harder. Society for Personality and Social Psychology Annual Meeting, New Orleans, LA, Poster#G21.
Dyer, R., Aragón, O. R., Clark, M. S. & Bargh, J. A. (2013). "It’s so cute I want to squish it! How cuteness leads to verbal expressions of aggression. Society for Personality and Social Psychology Annual Meeting, New Orleans, LA, Poster #C39.
Malahy*, S., Aragón, O. R., Bargh, J. A. & Clark, M. S. (2013). Placing objects left to feel right: spontaneous manifestations of nonconscious emotion regulation. Society for Personality and Social Psychology Annual Meeting, New Orleans, LA, Poster#F64.
Aragón, O. R. (2012). Moderating factors in emotion perception, expression and reactivity. American Psychological Society Conference, Symposium presentation and chair, May 25, 2012.
Aragón, O. R. & Clark, M. S. (2012). I just can’t figure you out! A motivation to reason reduces emotion perception and reactivity to interpersonal interaction, American Psychological Society Conference, May 26, 2012, Poster# X-044.
Aragón, O. R. & Clark, M. S. (2012). Motivated reasoning reduces emotional engagement & reactivity. Four College Conference, Yale University, April 6, 2012.
Aragón, O. R. & Clark, M. S. (2012). Reduced reliance on implicit social cues, reduced emotional reactivity and a high reliance on reasoning. Society for Personality and Social Psychology Annual Meeting, San Diego, CA, Poster # B174.
Aragón, O. R. & Clark, M. S. (2012). Motivated versus instructed focus in emotion perception. Society for Personality and Social Psychology Annual Meeting, Emotion Pre-conference, San Diego, CA, Poster #6.
Clark, M. S., Aragón, O. R., Wright-Mayville, E. (2012). Low self-esteem, relational foci of attention, and being oblivious to others’ emotions. Meeting of the Society of Experimental Social Psychology, Austin , TX.
Aragón, O. R. (2011). Consequences of the reliance upon analytical thinking in social domains. Invited Oral Presentation, Science Fridays, Yale Child Study Center, New Haven, CT.
Aragón, O. R. (2011). Reliance on reasoning vs. intuition predicts different partner choices. Yale University, Social Lunch, New Haven, CT.
Aragón, O. R. (2010). Independent, rule-governed thinking and social interactions. Yale University, Social Lunch Presentation, New Haven, CT.
Clark, M. S., Aragón, O. R. & Graham, S. (2010). Antecedents and consequences of seeing partners in extreme and segregated versus balanced ways. Society for Personality and Social Psychology Annual Meeting, Las Vegas, NV. January 30, 2010. Poster # G130.
Aragón, O. R. & Pineda, J. A. (2009). Lateralization and visual field preferences in high systemizers: Implications for face processing in autism. Society for Neuroscience Annual Meeting. Chicago, IL. October 19, 2009. Poster # 383.3/GG15.
Bai, J. M., Aragón, O. R., Moore, A., Pelton, H., Anaya, A. & Pineda, J. A. (2009). A mu rhythm view of neurofeedback training effects on face processing impairments in autism. International Meeting for Autism Research. Chicago, IL. May 8, 2009, Poster.
Aragón, O. R., Bai, J. M., Pineda, J. A. (2009). Event Related Potential and EEG mu frequency analysis of emotional face processing: Pre and post 20 weeks of neurofeedback training in children typically developing and with autism spectrum disorders. Innovative Research in Autism, April 15-17 2009, Tours, France, Poster.
Aragón, O. R. & Pineda, J. A. (2009). Do highly analytical individuals see faces differently? Systemizing, empathizing and visual face processing. California State University Student Research Conference, March 12, 2009.
Aragón, O. R. & Pineda, J. A. (2009). Event related potential and EEG mu frequency analysis of emotional face processing. Cognitive Neuroscience Society Annual Meeting, San Francisco, CA, March 2009, Poster # G97.
Aragón, O. R., Bai, J. M., Pineda, J. A. (2008). Changing the dynamics of emotion recognition using neurofeedback training: EEG and ERP evidence in typically developing and ASD individuals. Society for Neuroscience Annual Meeting. Washington, D.C., November 19, 2008, Poster # 789.18/TT11
Aragón, O. R., Pelton, H., Anaya, A., Trigeiro, A., Bai, J. M., Chambers, C. D., Darst, B., Erhart, M., Gilmore, S., Johnson, S., Lindermen, D., Lotz, D., Pojman, N., Stasio, N. & Pineda, J. A. (2008). Brain plasticity in autism: Positive functional, electrophysiological, and behavioral changes in children with autism following neurofeedback training. Society for Neuroscience Annual Meeting. Washington, D.C., November 16, 2008, Poster # 221.12/TT70.
Aragón, O. R. & Clark, M. (2008). Predicting the “Jekyll & Hyde” effect: The influence of social threat on segregated and integrated information processing. Leadership Alliance National Symposium. Hartford, CT, July 26, 2008. Poster # CTCC-24.
Aragón, O. R., Bai, J. M., Pineda, J. A. (2008). The dynamics of emotion recognition: EEG and ERP evidence in typically developing and ASD individuals. Society for Neuroscience Annual Meeting. Washington, D.C
Bai, J. M., Asher, D., Aragón, O. R. & Pineda, J. A. (2008). Electrophysiological analysis of empathy and theory of mind function in children with autism spectrum disorder. Cognitive Neuroscience Society Annual Meeting, San Francisco, CA, April 13, 2007.
Aragón, O. R. & Pineda, J. A.(2008). Normalization of mu brain wave activity in children with autism spectrum disorders following neurofeedback training. California State University Research Competition Championship, East Bay, CA, May 3, 2008, .
Aragón, O. R., Trigeiro, A., Brang, D., Hecht, E., Edwards, L., Carey, S., Bacon, M., Futagaki, C., Suk, D., Tom, J., Birnbaum, C., Rork, A., Pineda, J. A., (2008). The efficacy of neurofeedback training in children with autism spectrum disorder. Cognitive Neuroscience Society Annual Meeting, San Francisco, CA, April 14, 2008. Poster # 413-H3.
Bai, J. M., Asher, D., Aragón, O. R., Gamage, T., Ghochani, Y., Johnson, S., Gilmore, S., Erhart, M., Pelton, H., & Pineda, J. A. (2008). Electrophysiological analysis of empathy and theory of mind function in children with autism spectrum disorder. Cognitive Neuroscience Society Annual Meeting, San Francisco, CA, April 13, 2007.
Aragón, O. R., Forget, S., Dijkstra, M., Fincher, T. & Rose, F. (2008). But is that cheating? A look at infidelity across sexual orientation and gender. Western Psychological Association, Irvine, CA, April 10, 2008. Poster # 1-38.
Aragón, O. R. & Pineda, J. A. (2008). Normalization of mu wave activity in children with autism spectrum disorders following neurofeedback training. California State University, San Marcos Student Research Competition, San Marcos, CA, February 28, 2008.
Aragón, O. R. & Pineda, J. A., (2007). The efficacy of neurofeedback training on children with autism spectrum disorder. Annual Biomedical Research Conference for Minority Students, Austin, TX, November 9, 2007, Poster Presentation.
Aragón, O. R. & Pineda, J. A., (2007). The efficacy of extended neurofeedback training on children with autism spectrum disorder. 2007 UCSD Summer Research Conference. La Jolla, CA, August 16, 2007.
Aragón, O. R., Forget, S., Dijkstra, M., Fincher, T. & Rose, F. E. (2007). A look at infidelity across sexual orientation and gender. Palomar Community College Research Presentation, San Marcos, CA, May 7, 2007. Poster Presentation.
SCIENCE COMMUNICATION
Science writing for the public (selected)
Aragón, O. R. (2018). Pourquoi avons-nous envie de croquer les êtres adorables? Cerveau Psycho, 96(2), 86-87. Groupe Pour la science.
Aragón, O. R. (2017). The connection between emotion and crying. Scientific American Mind, Nature Publishing Group, (28)2, 74.
Aragón, O. R. (2017). Why do we want to squeeze cute things? Das Gehirn & Geist (Scientific American: German edition).
Aragón, O. R. (2015). Tears of Joy; Dimorphous Expressions. Das Gehirn & Geist (Scientific American: German edition).
Aragón, O. R., (2013). Why do we feel compelled to pinch the cheeks of babies? Invited commentary on Dan Dennett’s Cute, Sexy, Sweet, Funny. TED Talks, Huffington Post.
Aragón, O. R. (2013). Why do we want to squeeze cute kittens? Science + Religion.
Media Interviews-Appearances (selected)
IFL Science (2022). Symptoms of Cute Aggression: Why Do I Want To Murder Adorable Things? by Katie Spalding. https://www.iflscience.com/symptoms-of-cute-aggression-why-do-i-want-to-murder-adorable-things-66185
The Lisa Show, on Sirius Radio Network (2022). Cute aggression. https://www.byuradio.org/1640cc64-50cc-4b5b-ac19-535e016dd762/the-lisa-show-cute-aggression.
The Lisa Show, on Sirius Radio Network (2021). Cute aggression. https://www.byuradio.org/3e430411-7619-41b8-abbf-ab67291ec5ba/the-lisa-show-cute-aggression
Time Magazine (2021). The Weird Reason Why Happy Things Can Make You Cry. by Swalin.
BBC (2020). Bitesize. Why do cute things make us ‘angry?’ https://www.bbc.co.uk/bitesize/articles/zqcw96f#:~:text=It's%20called%20cute%20aggression%20or,can't%20help%20but%20cry.
NPR (2020). Whyy, Why We Sometimes Laugh During Inappropriate Times. by Lopez, X.
https://whyy.org/segments/why-we-sometimes-laugh-during-inappropriate-times/
The New York Times (2019). Opinion, Sunday. Why You Want to Eat This Baby Up: It’s Science. by Kennedy, P.
https://www.nytimes.com/2019/03/15/opinion/sunday/science-cuteness-babies.html
Newsweek (2019). Cute Aggression: Why Adorable Things Make Us Want to Squeeze Them to Death. by Kashmira Gander.
https://www.newsweek.com/cute-aggression-why-adorable-things-make-us-want-squeeze-them-death-1276933
NPR (2018). When Too Cute is Too Much, the Brain Can Get Aggressive. Radio interview with Hamilton, J.
https://www.npr.org/sections/health-shots/2018/12/31/679832549/when-too-cute-is-too-much-the-brain-can-get-aggressive
The Atlantic (2018). This is Your Brain on Puppies. by Mull, A.
https://www.theatlantic.com/health/archive/2018/12/cute-aggression-its-so-fluffy/577801/
Vice (2018). ‘Cute Aggression’ Is the Desire to Crush Adorable Things. by Love, S.
https://www.vice.com/en/article/d3bwpv/this-is-why-you-want-to-crush-cute-babies-and-animals
Newsweek (2018), London Newsweek Television Show. Science episode centered on dimorphous expressions of emotion. Television interview, producer Orton, D.
https://www.facebook.com/watch/?v=2231266190460727
New Yorker Magazine (2018). The Cut, Science of Us. A Psychological Explanation for Why Compliments Are So Embarrassing. by Weiss, S.
https://www.thecut.com/2018/01/why-getting-compliments-can-be-so-embarrassing.html
The Atlantic (2017). Science. The Politically Subversive Power of Puppies. by Sedacca, M.
https://www.theatlantic.com/science/archive/2017/03/puppy-politics/518709/
BBC (2019). QI (Quite Interesting TV Series). The Secret Use of Bubble Wrap.
https://www.youtube.com/watch?v=zAetPGLxKkw
BBC (2015). Secret Life of Dogs. Episode in which they replicated our “bubble wrap” study from Aragon et al, 2015. Television interview, producer Wilson, H.
The New York Times (2015). Style. In Praise of the Cute Animal Video. by Morris, Bob.
https://www.nytimes.com/2015/02/15/style/in-praise-of-the-cute-animal-video.html
Discovery News (2014). Why Do We Cry When We Are Happy? by Longest, T.
The Atlantic (2014). Health. The Science of Laughing Through Tears. by Giambrone, Andrew.
https://www.theatlantic.com/health/archive/2014/11/the-science-of-laughing-through-the-tears/382824/
Good Morning America (2014). ABC news. Tears of Joy, The Science Behind Odd Emotional Reactions. Television interview, producer Holmes, T.
Discover Magazine (2013). Why You Want to Squeeze Cute Things. by Draxler, B.
Scientific American, Mind (2013). Cuteness Inspires Aggression. by Arnold, C.
SOCIETY MEMBERSHIP
Consortium of European Research on Emotion, International Society for Research on Emotion, Society for Personality and Social Psychology, American Psychological Association, Society for Affective Science, Society of Experimental Social Psychology, and the Association for Consumer Research.
TEACHING
Courses
Consumer Behavior, Human Emotions, Internal Business Communication, Marketing Metrics and Analytics, and Personality Psychology.
Workshops
Yale Statistics Laboratory Workshop Series- Research Study Design, SPSS Beginning and Intermediate, SPSS Intermediate and Advanced, Statistics for the Psychological Sciences, and Survey Design.
Professional Training
National Academies of Science Summer Institutes on Teaching in 2014. Statistics Consultant at Yale Library and Yale Medical School Library 2012 to 2014. Tigers ADVANCE program.
Mentoring
Dissertation Committee, Shauna Chung, Rhetorics, Letters, and Communication Design Department, Clemson University (2019- Present)
Dissertation Committee, Maneesh Ajjuguttu, Management Department, Clemson University (2019- Present)
Dissertation Committee, Shilpi Mukherjee, Management Department, Clemson University (2019- 2021)
Dissertation Committee, Min Kyung Lee, Management Department, Clemson University (2017-2018)
Graduate Mentoring, Reza Anaraky, Human-Centered Computing, School of Computing, Clemson University, Ph.D. student (2019- Present)
Graduate Mentoring, Youngok Sunny Song, Marketing Department, Oklahoma State University, Ph.D. student (2017- present)