Research
Referred Publications
In all sections, † denotes undergraduate or graduate student collaborator, and * denotes authors with equal authorship.
Saccardo, S.*, Dai, H.*, Han, M.A., Vangala, S., Hoo. J., Fujimoto, J. (2024). Field Testing the Transferability of Behavioural Science Knowledge on Promoting Vaccinations. Nature Human Behavior. https://doi.org/10.1038/s41562-023-01813-4
Reiff, J.†, Beshears, J., Dai, H., Milkman, K.L., & Benartzi, S. (2023) Save More Today or Tomorrow: The Role of Urgency in Pre-commitment Design. Journal of Marketing Research. 60(6), 1095-1113.
Zeng, Z.†, Dai, H., Zhang, D., Zhang, H., Zhang, R., Xu, Z. & Shen, M. (2023). The Impact of Social Nudges on User-generated Content for Social Network Platforms. Management Science. 69(9), 4973-5693
Reiff, J.S.†*, Zhang, J.C.†*, Gallus, J., Dai, H., Pedley, N.M., Vangala, S., Leuchter, R.K., Goshgarian G., Fox, C.R., Han, M.A., & Croymans, D.M. When Peer Comparison Information Harms Physician Well-being. Proceedings of the National Academy of Sciences. 119 (29) e2121730119.
Bai, B.†, Dai, H., Zhang, D., Zhang, F., & Hu, H. The Impacts of Algorithmic Work Assignment on Fairness Perceptions and Productivity: Evidence from Field Experiments. Forthcoming at Manufacturing & Service Operations Management.
The Second Place of the 2021 CSAMSE Best Paper Award Competition
Finalist in the 2021 AOM Managerial and Organizational Cognition Division (MOC) Best Student-led Paper
The Third Place of the 2021 Wharton People Analytics White Paper Competition
One of the best accepted papers in the 2021 Academy of Management Annul Meeting program
Finalist in the 2020 POMS College of Behavior OM Junior Scholar Paper Competition
Patel, M.S., Milkman, K.L., Gandhi, L., Graci, H.N., Gromet, D., Ho, H., Kay, J.S., Lee, T.W., Rothschild, J., Akinola, M., Beshears, J., Bogard, J.E., Buttenheim, A., Chabris, C., Chapman, G.B., Choi, J.J., Dai, H., Fox, C.R., Goren, A., Hilchey, M.D., Hmurovic, J., John, L.K., Karlan, D., Kim, M., Laibson, D., Lamberton, C., Madrian, B.C., Meyer, M.N., Modanu, M., Nam, J., Rogers, T., Rondina, R., Saccardo, S., Shermohammed, M., Soman, D., Sparks, J., Warren, C., Weber, M., Berman, R., Evans, C.N., Lee, S.H., Snider, C.K., Tsukayama, E., Van den Bulte, C., Volpp, K.G., Duckworth, A.L. (2022). A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit. American Journal of Health Promotion. 1-9.
Dai, H.*, Saccardo, H.*, Han, M.A., Roh L., Raja, N., Vangala, S., Modi, H., Pandya, S., Sloyan, M., Croymans, D.M. (2021). Behavioral Nudges Increase COVID-19 Vaccinations. Nature. 597, 404-409.
Top 10 Clinical Research Publications of 2021 selected by the Clinical Research Forum
Beshears, J., Dai, H., Milkman, K.L., & Benartzi, S. (2021). Using Fresh Starts to Nudge Increased Retirement Savings. Organizational Behavior and Human Decision Processes. 167, 72-87.
Milkman, K.L., Gromet, D., Ho, H., Kay, J., Lee, T., Pandiloski, P., Park, Y., Rai, A., Bazerman, M., Beshears, J., Bonacorsi L., Camerer, C., Chang, E., Chapman, G., Cialdini, R., Dai, H., Eskreis-Winkler, L., Fishbach, A., Gross, J.J., Horn, A., Hubbard, A., Jones, S.J., Karlan, D., Kautz, T., Kirgios, E., Klusowski, J., Kristal, A., Ladhania, R., Loewenstein, G., Ludwig, J., Mellers, B., Mullainathan, S., Saccardo, S., Spiess, J., Suri, G., Talloen, J.H., Taxer, J., Trope, Y., Ungar, L., Volpp, K.G., Whillans, A., Zinman, J., Duckworth, A.L. (2021). Megastudies Improve the Impact of Applied Behavioral Science. Nature, 600, 478-483.
Milkman, K.L., Patel, M.S., Gandhi, L., Graci, H.N., Gromet, D., Ho, H., Kay, J.S., Lee, T.W., Akinola, M., Beshears, J., Bogard, J.E., Buttenheim, A., Chabris, C., Chapman, G.B., Choi, J.J., Dai, H., Fox, C.R., Goren, A., Hilchey, M.D., Hmurovic, J., John, L.K., Karlan, D., Kim, M., Laibson, D., Lamberton, C., Madrian, B.C., Meyer, M.N., Modanu, M., Nam, J., Rogers, T., Rondina, R., Saccardo, S., Shermohammed, M., Soman, D., Sparks, J., Warren, C., Weber, M., Berman, R., Evans, C.N., Snider, C.K., Tsukayama, E., Van den Bulte, C., Volpp, K.G., Duckworth, A.L. (2021). A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment. Proceedings of the National Academy of Sciences. 118(20), e2101165118.
Koo, M.*, Dai, H.*, Mai, K.M.*, & Song, C.E.†* (2020). Anticipated Temporal Landmarks Undermine Motivation for Continued Goal Pursuit. Organizational Behavior and Human Decision Processes. 161, 142-157.
Finalist in the 2019 Academy of Management Managerial and Organizational Cognition (MOC) Division Best Paper Competition
Dai, H., Chan, C., & Mogilner, C. (2020). People Rely Less on Consumer Reviews for Experiential Purchases than for Material Purchases. Journal of Consumer Research, 46(6), 1052-1075.
Zhang, D.*, Dai, H.*, & Dong, L. (2020). The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba. Management Science, 66(6), 2589-2609.
Finalist in 2018 POMS Applied Research Competition
Finalist in 2018 POM-CBOM Junior Scholar competition
An extended abstract was published in Production and Operations Management as part of the 2018 POMS Applied Research Challenge Competition
Zhang, D.*, Dai, H.*, & Dong, L. (2019). The Value of Pop-Up Stores in Driving Online Engagement in Platform Retailing: Evidence from a Large-Scale Field Experiment with Alibaba. Management Science, 65(11), 5142-5151.
Dai, H.* & Zhang, D.* (2019). Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter.com. Journal of Marketing Research, 56(3). 498-517.
Dai, H. & Li, C.† (2019). How Experiencing and Anticipating Temporal Landmarks Influence Motivation. Current Opinion in Psychology, 16, 44-48.
Dai, H., Dietvorst, B., Tuckfield, B., Milkman, K.L., & Schweitzer, M.E. (2018). Quitting When the Going Gets Tough: The Downside of High Performance Expectations. Academy of Management Journal, 61(5), 1667-1691.
The Robert B. Cialdini Prize from SPSP
Dai, H. (2018). A Double-Edged Sword: How and Why Resetting Performance Metrics Affects Motivation. Organizational Behavior and Human Decision Processes, 148, 12-29.
BX Award for Outstanding Research by a Doctoral Student
Finalist in the Research Competition at the Wharton People Analytics Conference
Dai, H., Mao, D.†, Volpp, K., Pearce, H.E, Relish, M.J., Lawnicki, V.F., & Milkman, K.L. (2017). The Effect of Interactive Reminders on Medication Adherence: A Randomized Trial. Preventive Medicine, 103, 98-102.
Staats, B.R., Dai, H., Hofmann, D.A., & Milkman, K.L. (2017). Process Compliance and Electronic Monitoring: Empirical Evidence From Hand Hygiene in Healthcare. Management Science, 63(5), 1563-1585.
Dai, H., Mao, D.†, Riis, J., Volpp, K., Relish, M.J., Lawnicki, V.F., & Milkman, K.L. (2017). Effectiveness of Medication Adherence Reminders Tied to "Fresh Start" Dates: A Randomized Clinical Trial. JAMA-Cardiology, 2(4), 453-455.
Dai, H., Milkman, K.L., & Riis, J. (2015). Put Your Imperfections Behind You: Temporal Landmarks Spur Goal Pursuit When They Signal New Beginnings. Psychological Science, 26(12), 1927-1936.
Dai, H., Milkman, K.L., Hofmann, D.A., & Staats, B.R. (2015). The Impact of Time at Work and Time Off From Work on Rule Compliance: The Case of Hand Hygiene in Health Care. Journal of Applied Psychology, 100(3), 846-862.
Brooks, A.W., Dai, H., & Schweitzer, M.E. (2014). I'm Sorry About the Rain! Superfluous Apologies Demonstrate Empathic Concern and Increase Trust. Social Psychological and Personality Science, 5(4), 467-474.
Dai, H., Milkman, K.L., & Riis, J. (2014). The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior. Management Science, 60(10), 2563-2582.
Selective Papers Under Revision or Review
Brody, I.†, Dai, H., Gallus, J., Koutmeridou, K. From Warm Glow to Cold Chill: The Effect of Choice Framing on Donations
One of the best accepted papers in the 2024 Academy of Management Annul Meeting program
Zeng, Z.†, Clyde, N.†, Dai, H., Zhang, D., Xu, Z., & Shen, M. The Value of Customer-Related Information on Service Platforms: Evidence From a Large Field Experiment.
Reiff, J.S.†, Dai, H., Gallus, J., McClough, A., Eitniear, S., Slick, M., & Blank, C. When Impact Appeals Backfire: Evidence from a Multinational Field Experiment and the Lab.
Dai, H.*, Long, X.*, & Zhang, D*. Is Transparency Enough? The Effect of Historical Pay Information on Negotiation.
Honorable mention for the 2021 Behavioral Operations Management Best Working Paper Award
Dai, H., Brody, I.†, Zhang, D., & Li, X. The Spillover Effects of Customer No-shows: An Attributional Model.
Finalist in the 2019 INFORMS Service Science Best Paper Competition
Long, X.*, Sun, J.*, Dai, H., & Zhang, D. The Choice Overload Effect in Online Retailing Platforms.
Saccardo, H.*, Dai, H.*, Han, M.A., Raja, N., Vangala, S., Croymans, D.M. Assessing Nudge Scalability: Two Lessons from Large-scale RCTs.
Other Publications
Brody, I.†, Saccardo, S., & Dai, H. (2024). One Size Does Not Fit All: Behavioral Interventions to Promote Vaccination. Costa-Font, J. & Galizzi, M. (Eds.), Behavioural Economics and Policy for Pandemics: Insights from Responses to COVID-19 (pp. 148-190). Cambridge University Press.
Wu, S.J., & Dai, H. (2023). Field Experiments. In X. Chen & W. Shen (Eds.) Empirical Methods in Organization and Management Research. Peking University Press.
Riis, J., Dai, H., & Milkman, K.L. (2022). The Fresh Start Effect: Motivational Boosts Beyond New Year’s Resolutions. In N. Mazar and D. Soman (eds.) Behavioral Science in the Wild.
Lee, J.† & Dai, H. (2017). The Motivating Effects of Temporal Landmarks: Evidence from the Field and Lab. Missouri Law Review, 82(3), article 8.
Dai, H. (2017). Understanding the Role of Experience in Shaping the Intention-Behavior Relationship: A Commentary on Sheeran et al. (2017). Journal of the Association for Consumer Research, 2(3), 319 – 321.
An invited commentary on Sheeran et al. (2017) in the special issue on the Habit-Driven Consumer
Bitterly, T.B., Mislavsky, R., Dai, H., & Milkman, K.L. (2015). Dueling with Desire: A Synthesis of Past Research on Want/Should Conflict. In W. Hofmann and L. Nordgren (eds.) The Psychology of Desire.
Dai, H., Milkman, K.L., Beshears, J., Choi, J.J., Laibson, D., & Madrian, B.C. (2012). Planning Prompts as a Means of Increasing Rates of Immunization and Preventative Screening. Public Policy & Aging Report, 22(4), 16-19.
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