For years, William Thompson and I listened as our colleagues bemoaned the lackluster offerings of their PR and strategic writing textbooks. Among the many concerns, these really stood out:

• Lack of critical thinking about the goals that should propel prose

• Limited discussion of the audience analysis and planning process

• No reliable, heuristic model for producing quality writing

• Missing discussions of ethics and inclusivity

• Failure to integrate nuances of producing/delivering social media content

• Few (if any) interactive examples to help students hone their skills

Well, we listened, and Writing for Public Relations and Strategic Communication addresses these concerns in a manner as straightforward as the title. Our theory-driven approach to introduces students to persuasive writing as a process, not simply a practice. It lays a foundation of strategic thinking and offers a roadmap to help students efficiently navigate that process across a variety of platforms, all the while remaining focused on organizational goals.

Sound interesting? Peruse this digital review copy and see if it's right for you.