Location information is captured in two steps.

1. Raw values (such as geographical coordinates, elevation, speed, heading and few other variables) are delivered by the phone's hardware and saved on the hard drive of your phone.
2. For Photographs and Favorite Places we then use technology called Reverse Geocoding. It allows translation of latitude and longitude into street address readable by humans. For this we use standard service provided by Apple and available on any phone. This service is completely anonymous. If this translation is successful, we save the street address on the hard drive of your phone.

We don't know who you are.

We don't collect any of your data.

None of your location information leaves your phone without your explicit action (like emailing a photograph, or sending a message with a map showing your current location).

You are in complete control of your data.