Brochure

140 POINTS - Scoring guide at the bottom 

Students will be able to create a brochure that is consistent with student interests. 

CLICK HERE TO OPEN WORD BROCHURE TEMPLATE

Project Brief: 

An often used but effective type of marketing information to the public in printed form is a brochure. Design and develop a brochure to inform the public about the activities, services, product information, strategies, opportunities, or information about an industry or organization. Before beginning the design, conduct research to determine the most effective information to be included in the brochure to meet the objectives of the project. 

Design Criteria:

• Design a brochure containing graphics and text to communicate important information about a career 

• The final design should fit on a letter/legal size paper (printer paper) 

• Sketch a rough layout on paper 

• SAVE AS "BROCHURE - YOUR NAME"

• More details in scoring/grading at the bottom of this site page 

Career Topic Choices:

• Cell Phone Technology careers 

• Engineering careers of all types 

• Energy and Power technology careers 

• Car Industry careers (mechanics, designers, etc.)

• Animation careers 

• Movie and Photography careers 

• Cosmetology / Barber 

• Chef 

• Fashion Industry

• Music Industry 

• Politics 

• Book Summary 

• Quit Smoking

• Health Topics 

• Teen Issues (eating disorders, babies, etc.) 

• Any topic/career you find on one of these websites:

  • http://www.wired.com/  

  • http://www.popsci.com/

  • http://www.popularmechanics.com/ 

• 1. Go to Page Layout > Margins to set the margins. You should leave at least 1/8-inch margins around all sides for a clean look.

     1. • Since the brochure will be folded, making the panels relatively small, it’s best to keep your margins on the narrow side to leave space for your text and graphics.

• 1. Go to Page Layout > Orientation to set your paper to “Landscape.”

• 1. Go to Page Layout > Columns to select your desired number of columns. The columns correspond with how many folds your brochure will have. 

     1. • If you want to create a bi-fold brochure, you’ll need two columns on page 1 and two columns on page 2.

        • If you want to create a tri-fold brochure, you’ll need three columns on page 1 and three columns on page 2.

        • You can alter the spacing and width of the columns as needed, but the default spacing should be okay for most layouts.

• 1. Add column breaks. This will ensure that each column (i.e. panel) of your brochure holds separate paragraphs of information.

     1. • Making sure that your cursor is at the top left-hand corner of your first column, select Page Layout > Breaks > Column. Your cursor should jump to the beginning of the second column.

        • If you have three columns, repeat this process with your second column. (Your cursor should then jump to the beginning of the third column.)

• 1. Add a page break. This will create a second page, which will become the outside of your brochure.

     1. • If it’s not already there, place your cursor in the right-hand column, go to Insert > Break and choose Page Break. Now your cursor will jump to page 2, i.e. the outside of the brochure.

• 1. Repeat Step 4 on page 2.

• 1. On a blank piece of paper, make a quick mockup of your brochure. This will help you visualize the proper layout of your Word document. (Because brochures are folded, some of the positioning will be quite counterintuitive.)

     1. • Take a blank piece of paper, turn it to landscape orientation, and write “Inside/pg.1” on one side and “Outside/pg.2” on the other.

        • With the Inside/pg.1 side facing toward you, fold your paper either in half (so that half of the Outside/pg.2 side now faces you) or thirds (so that two thirds of the Outside/pg.2 side face you) depending on whether your brochure is bi-fold or tri-fold.

        • Pretend that the folded paper is your brochure and mark it up accordingly. Write “title” on the front panel, “info” on the inside panels, and so forth depending on what you want the finished product to look like.

        • Unfold your paper to see where everything is located. Your title, for example, should be on the right-hand panel of Outside/pg.2, meaning it will correspond with the right-hand column of page 2 of your Word document.

Scoring/Grade

• • Creativity = 20 pts  

  • Spelling and Grammar = 10 pts 

  • Cover has bold title and image(s) = 10 pts 

  • Contents = 50 pts 

    • Career Description 

    • Training and Education Requirements description 

    • Salary averages for Pennsylvania and global 

    • Work environment description 

    • Benefits 

    • Top 5 reasons job is important 

  • Images and Graphics = 20 pts 

    • 5 to 10 images and graphics related to the career 

    • Images are arranged neatly 

    • Each panel has content that is neatly arranged (there are six panels in a brochure, 3 on each side of the pages) 

  • Overall Appearance = 20 pts 

    • Text is proportional to the panels and images 

    • Images are appropriate 

    • Easy to read and understand the context 

    • Clearly advertises the selected career 

  • Effort bonus = 10 pts 

    • Stays on task 

    • Asks for help 

    • Helps others 

  • Total Points = 140 points