From the Ground Up

From the Ground Up: Building a Marketing Strategy for Your School" is a presentation focused on helping school ministries develop a strong marketing foundation. Attendees will learn how to construct a comprehensive marketing strategy that supports their mission, amplifies their Gospel message, and effectively connects with families in their community. The session will wrap up with a Q&A to explore practical aspects like budgeting, branding, websites, and social media.

Dana has served schools, churches, and ministries across the country for nearly 20 years in the roles of strategic growth consultant, vice president of growth and marketing, and, at the beginning of her career, as a teacher. In addition to consulting and leading Blueprint Schools, she avidly presents, writes, and shares on social media on the subjects of organizational development, marketing, and growth for Christian schools. 

Dana lives in Appleton, Wisconsin with her husband Ryan (Instructional Coordinator at Fox Valley Lutheran High School) and their two children.