Do What you love...

We are excited to build on the success of The Longest Day®, our signature Do-It-Yourself fundraising event, with a fresh name — Do What You Love to End ALZ™.

The Longest Day will always hold a special place in our hearts. And now our new name captures what makes the event so powerful — flexibility, personalization and an emotional connection that draws people to their passion.

Set a goal this year to join our next chapter and create a fundraiser for Do What You Love to End ALZ. Fuel the fight against Alzheimer's and all other dementia by raising funds through an activity that's personal to you. There's no limit to what you can do!