Research
Fields of Research
Empirical Industrial Organization
Microeconometrics
Research Interests
Method: Developing Structural Models for Quantitative Analysis
Subjects:
Competition & Innovation
Digital Transformation
Selected Publications
"Robot anthropomorphism and job insecurity: The role of social comparison." with Phyllis Xue Wang, and Sara Kim, Journal of Business Research (JBR), Vol. 164 (2023), 114003.
"Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment," with Do Won Kwak, Junhyung Kim, and Sol Lee, Journal of Marketing Research (JMR), Vol. 59, No. 1 (2022), p. 79-96.
“Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach,” with Junghyun Park and Pradeep Chintagunta, Journal of Consumer Research (JCR), Vol. 49, No. 2 (2022), p. 202-228.
“Drinking through good times and bad: The role of consumer differences," with Pradeep Chintagunta, Hailey Hayeon Joo and Jungmin Lee, Journal of Marketing Research (JMR), Vol. 58, No. 4 (2021), p. 721-741.
"Quality-Adjusted International Price Comparisons of Mobile Telecommunications Services" with Seonghun Yun, and Yongjae Kim, Telecommunications Policy, Vol. 43, No.4 (2019), p. 339-352.
"Adoption of Green Electricity Policies: Investigating the Role of Environmental Attitudes via Big Data-driven Search-Queries" with Donghyun Lee and Jungyoun Lee, Energy Policy, Vol. 90 (2016), p. 187-201.
"Reference Quality-based Competitive Market Structure for Innovation-Driven Markets" with Wonjoon Kim, International Journal of Research in Marketing (IJRM), Vol. 32 (2015), p. 284-296.
"An International Comparative Analysis on Public Acceptance of Nuclear Energy," with Wonjoon Kim and Younghwan Kim, Energy Policy, Vol. 66, January (2014), p. 475-483.
"Group-wise Herding Behavior in Financial Markets: An Agent-based Modeling Approach," with Minsung Kim, PLoS ONE, Vol. 9, Issue 4 (2014): e93661.
"Effect of the Fukushima Nuclear Disaster on Global Public Acceptance of Nuclear Energy," with Wonjoon Kim and Younghwan Kim, Energy Policy, Vol. 61, October (2013), p. 822-828.
"New Drug Diffusion when Forward-Looking Physicians learn from Patient Feedback and Detailing," with Ronald Goettler and Pradeep Chintagunta, Journal of Marketing Research (JMR), Vol. 49, No. 6 (2012), p. 807-821.
"Investigating Brand Preferences across Social Groups and Consumption Contexts," with Pradeep Chintagunta, Quantitative Marketing & Economics (QME), Volume 19, Issue 3 (2012), p. 305-333.
Publications
“Exploring the Strategic Use of a Broadcast License Deal in the Korean OTT Market: Application of the Multiple Ideal Point Model,” with Kim, Sohyun Kim, and Junghyun Park, Information Society & Media, Vol. 24, No. 1 (2023), p. 113-150.
"Long Short-Term Memory-Based Deep Learning Models for Screening Parkinson’s Disease Using Sequential Diagnostic Codes," with Yoon, Seokjoon, and Woong-Woo Lee (2023), Journal of Clinical Neurology, 19.
"A Role of β2-Adrenoreceptor Agonists Related to the Development of Parkinson's Disease," with Dain Jung, Do Won Kwak, and Woong-Woo Lee (2023), Neurology India, 71(4), 710.
"An Empirical Investigation on the Economic Impact of Shared Patient Information Among Doctors," with Dain Jung, Do Won Kwak, and Hye-jin Kim, Applied Economics, Vol. 52, No.33 (2020), p. 3555-3573.
The Moderating Role of Subjective Norms and Self-Congruence in Customer Purchase Intentions in the LCC Market: Do Not Tell Me I Am Cheap," with Minho Suk, Wonjoon Kim, Research in Transportation Business & Management, 41: 100595.
"Big Data and Competition Policy: An Explorative Study of Online Business in Korea," with Taehi Hwang, Hyeshin Cho, and Seonghun Yun, International Telecommunications Policy Review, Vol. 26, No.3 (2019). p.101-124.
"Hierarchical Prescription Pattern Analysis with Symptom Labels" with Su-Jin Shin, Je-Yong Oh, Sungrae Park, and Il-Chul Moon, Pattern Recognition Letters, Vol. 111 (2018), p. 94-100.
"Do Media Type and Time of Day Matter in Social Media Engagement? The Case of the Music Industry" with Geonhyeok Go and Jooyoung Lim, International Telecommunications Policy Review, Vol. 24, No. 1 (2017), p. 105-124.
"Why Do Consumers Resist Innovative Wearable Devices? The Case of Smartwatches," with Minseok Kim, Wonjoon Kim, and Jae Won Kang, Journal of Korean Content Association, Vol.17, No.9 (2017), p. 523-535.
“Macro-Environmental Factors and Technological Evolution of Complex Product System: Evidence from Nuclear Power Plant,” with Kwak, Kiho, Wonjoon Kim, and Chang Yeon Cho, Journal of Technology Innovation, Vol. 25, No. 2 (2017), p. 89-125.
"Identifying Prescription Patterns with a Topic Model of Diseases and Medications" with Sungrae Park, Doosup Choi, Wonchul Cha, Chunhyun Kim, and Ilchul Moon, Journal of Biomedical Informatics, Vol. 75 (2017), p. 35-47.
"Evaluation of Large-Scale Data to Detect Irregularity in Payment for Medical Services: An Extended Use of Benford's Law" with Junghyun Anna Park and Seokjoon Yoon, Methods of Information in Medicine, Vol. 55 (2016), p. 284-291.
"Spillover Effect of Sport Team Performance on the Value of Corporate Sponsors and Affiliated Firms" with Hojun Sung, Changi Nam, and Seung Hun Han, International Journal of Sport Finance, Vol. 11, No. 1 (2016), p. 79-96.
"Style Synthesis and Analysis of Car Designs for Style Quantification" with Kyung Hoon Hyun, Ji-Hyun Lee, and Sulah Cho, Advanced Engineering Informatics, Vol. 29, No. 3 (2015), p. 483-494.
"Hierarchical Prescription Pattern Analysis with Symptom Labels" with Su-Jin Shin, Je-Yong Oh, Sungrae Park, and Il-Chul Moon, Proceedings of the IEEE Biological Data Mining and its Applications in Healthcare (BioDM), Atlantic City, NJ, USA, November (2015)
"Identifying Key Hospital Service Quality Factors in Online Health Communities" with Yuchul Jung, Dain Jung, and Cinyoung Hur, Journal of Medical Internet Research (JMIR), Vol. 17, No. 4 (2015):e90.
"Online Brand Community Management for New Products:The Role of Consumer-Specific Social Network Topology" with Jungyoun Lee, International Telecommunications Policy Review, Vol. 22, No. 2 (2015), p. 67-92.
"The Gap between Design Intent and User Response: Identifying Typical and Novel Car Design Elements among Car Brands for Evaluating Visual Significance" with Kyung Hoon Hyun, and Ji-Hyun Lee, Journal of Intelligent Manufacturing, (2015), p. 1-13.
"What Makes You Grab Low Carb Beers?" with Hailey Hayeon Joo, Applied Economics, Vol. 46, No. 13 (2014), p. 1526-1534.
“Investigating the Congruence of Crowdsourced Information with Official Government Data: The Case of Pediatric Clinics," with Yuchul Jung, Dain Jung, and Cinyoung Hur, Journal of Medical Internet Research (JMIR), Vol. 16, No. 2 (2014): e29.
"Effects of ICT Device Ownership on Consumers' Digital Piracy Behavior" with Hyeonbo Sim, and Junghoon Moon, The Journal of Information Systems, Vol. 23, No. 4 (2014), p. 169-196.
"Disease-Medicine Topic Model for Prescription Record Mining" with Sungrae Park, Doosup Choi, Wonsung Lee, Dain Jung, Il-Chul Moon, Proceedings of the IEEE International Conference on Systems, Man, and Cybernetics, October (2014)
"Network Analysis Approach to Study Hospitals’ Prescription Patterns focused on the Impact of New Healthcare Policy" with Wonsung Lee, Gene Yi, Dain Jung, Il-Chul Moon, Proceedings of the IEEE International Conference on Systems, Man, and Cybernetics, October (2014)
"To Tweet or Not to Tweet? Social Media Marketing for Digital Music Contents," with Geonhyeok Go and Sulah Cho, Entrue Journal of Information and Technology, Vol. 12, No. 1 (2013), p.45-58.
“When Marketers Meet Designers: Product Design Strategy via Design Quantification,” with Inseong Song, Ji-Hyun Lee, Sulah Cho, and Kyung Hoon Hyun, resubmission requested at Journal of Marketing Research
“Overcoming the Challenges of Mobile Marketing: Mobile Content Marketing in a Distracted World,” with Seokjoon Yoon, Jaewon Yoo, Wonjoon Kim, and Minsok Lee, resubmission requested at Management Science
"When Chatbots Increase Spending: Evidence from Longitudinal Company Data and Experiments," with Sara Kim, Do Won Kwak, and Sol Lee, under revision for 3rd round resubmission to Journal of Marketing
“Too much, too late: Why do pharmaceutical firms increase their direct-to-physician promotions over time?," with Sungjoon Nam, under revision for 2nd round resubmission to Journal of Advertising
"An Collective Turnover and Unit Performance: Exploring a Dynamic Relationship," with Yui Jin Kim, Do won Kwak, Sungjoon Nam, submitted for 2nd round at Journal of Applied Psychology
“Viral Marketing with Social Media: Investigating the Role of Disproportionate Social Influence,” with Geonhyeok Go and Hee Mok Park, under review
"An Inconvenient Truth: Where you live decides how you are treated online" with Jaehyuk Park, Meeyoung Cha, and Dowon Kwak, Working paper
“The Interplay between External and Internal Channels and its Effects on Purchase Intent in Mobile Commerce,” with Wonseok Oh, Hyunji So, and Seonghyuk Park, Working paper
“How Expensive is the Invisible Anchors? The Role of Prototypical Numbers in Consumer Decision," with Hojin Jung,and Chanjean Lee, Working paper
“Zero-Pricing in Bundle Offers: Does it Reinforce or Weaken Anti-Competitive Effects?," with Minsoo Park, and Youngwook Koo, Working paper
Work in Progress
“Mobile Payments Revolution: The Impact of Third-Party Mobile Payments on Customer Mobile Purchase Behavior,” with Jaewon Yoo, Yuxin Chen, and Wonjoon Kim
“Empirical Investigation on Impulsive Purchase Behavior: The Interplay between Product Categories and Marketing Activities,” with Sanghoon Kim, and Sungjoon Nam
“Causal Effects of Patient Requests : Selection, Revealed Preferences and Identification,” with Rodrigo Pinto and Pradeep Chintagunta
Research Grants
March 2011
KAIST: Start-up Grant for Research
January 2012
Graduate School of I&TM (KAIST): Research Grant for year 2012
July 2012
KAIST's ICC Research Grant
January 2013
Graduate School of I&TM (KAIST): Research Grant for year 2013
March 2013
KAIST's HRHRP (High Risk High Return Project) Grant for Research
May 2013
The National Research Foundation of Korea (NRF): Research Grants for Young Researchers from year 2013 to year 2015
July 2013
The National Research Foundation of Korea (NRF): Outstanding Research Paper Award
January 2015
KAIST College of Business (KCB): Faculty Research Grant for year 2015
September 2015
The National Research Foundation of Korea (NRF): Innovation Strategy and Policy Research Group - SSK
July 2016
LG Yonam Foundation: LG Yonam Overseas Faculty Research Fellowship
References
Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
5807 South Woodlawn Avenue Chicago, IL 60637
The University of Chicago Booth School of Business
Pradeep.Chintagunta@chicagobooth.edu Phone: (773) 702-8015
Ali Hortacsu
Professor of Economics
1126 E. 59th Street Chicago, IL 60637
The University of Chicago
hortacsu@uchicago.edu Phone: (773) 702-5841
Ronald Goettler
Professor of Economics, Marketing, and Entrepreneurship
Simon Graduate School of Business, University of Rochester
252 Elmwood Ave, Rochester, NY 14627
ronald.goettler@simon.rochester.edu Phone: (585) 275-8920