The images and recordings are the lone physical representation that the customer has. Make sure you have sufficient professional-quality photos so the client has the best idea. It is not a matter of uploading 50 images for every item in the event that they are all almost the same, they don't contribute anything. They always have to submit to something, show a detail or an alternate angle.
It combines unadulterated photographs of the item with a neutral background so the item being referred to stands out, with others in which information on the setting of utilization is offered and others in which, using plan components, you feature certain characteristics on the same photo (measurements, scales, measurements, comparisons with other components, components of the shipment, main characteristics ...).
Multimedia is not simply an image without additional, you can also rely on other assets like 3D representations, 360º, interactive, infographics and, obviously, video . From an unboxing to a usage tutorial. All this will help you clear up questions prior to ordering, and that outcomes in less returns.
Questions and answers
This basic syllogism functions admirably: on the off chance that someone has asked it, someone else has had that question. Create an information base around all those recurring questions and make it accessible and public for the individuals who visit your eCommerce.
Adding a module with these inquiries answered in the particular item sheets assists with providing transparency and, since you have this data, also take advantage of it to incorporate it into the writings, titles and depictions. To give an example: in the event that you distinguish that a large part of your purchasers stress over whether the ink in a youngsters' marker is washable (and it is), feature this attribute that can win you changes.
Questions and answers that are not straightforwardly associated with a single item, those that have to do with the company in another way, can be included in their own segment.
Social proof and client generated content
As buyers, we will in general give more credibility to what other customers say than to what the brand says. This is because we start from the premise that other purchasers don't have the bias of wanting to sell the item to us.
To be compelling, we have to furnish our customers with adequate tools and encourage these analyzes to be generated. Add to your eCommerce the possibility of making evaluations , both the classic stars globally and by explicit attributes and, obviously, a book field that allows the uploading of images and recordings to advance this UGC (User Generated Content). We like, for example, how the beautifiers brand natura Cocunat settles it.
The Cocunat opinion module
As you can see, it is extremely transparent as far as plan, yet it also features a portion of those critical attributes for its customers. At the point when your items have characteristics that go past the technical , like fashion, it is sufficiently not to incorporate a table of sizes and measurements, also utilize the opinions of past customers to help potential purchasers. In this sense, Zappos is a great example because it shows information in an exceptionally visual way.
Zappos customer study
Remember that the customer in the research and comparison phase does not adhere just to the seller's website. Especially if there is not an adequate volume of ratings and audits, there is an inclination to go to other sites, for example, portals specialized in surveys or Social Networks . It all adds up and you can also download it on your own website.