This is a series of photographs taken for a branding exercise in Nafa. The objective was to explore and express the uniqueness of small branding that would target the average consumer mindset.
The following is another set of photoshoots to realise a reboot of an establish brand, explore what are its target audience and brand values. The brand chosen was Nespresso as it symbolises the middle class who pursues the finer things in life but yet are unable to comprehend or obtain the truly higher brands of luxury goods and lifestyle.