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Introduction: You will use your analysis skills to deconstruct several types of media to learn about various strategies used with persuasion. Use your table number as to which media example you view first to then work your way through the remaining examples in order (i.e., table 3 starts at example 3 then goes to 4). Use the provided Padlet link at each example to record your responses. When using a Padlet note, put your name in the title area then either hit the TAB key or move your mouse to the body of the note to record your thinking. Work on this project in the technology lab, classroom and at home.

Watch an introduction to media literacy video before proceeding through the following sections.

#1 Advertising Techniques

Review the following video which offers persuasion techniques used in advertising. Go to the Padlet link for Mr. R's class | Padlet link for Ms. V's class to post one example of an advertisement that you recognize for using some of the same techniques. When you post to Padlet, add your name to then list a description of the advertisement and how it uses one of the techniques.

#2 Print Advertisement

Use the thinking routine of See - Think - Wonder to analyze the following image in your Padlet link for Mr. R's class | Padlet link for Ms. V's class. Break down the image into parts and then put them back together again thinking about what how you feel and respond to the photograph in connection with the product and your life. As you view the image, think about the following elements: Camera angle | Audience | Aim (purpose) | Arrangement

http://fantastictickets.co.uk/blog/wp-content/uploads/2015/01/Screen-Shot-2015-01-19-at-11.50.23.png

#3 Use of Color in Marketing

Play the role of marketing executive who is in an elevator with a client representing a company that produces an electronic gadget. You have one minute to pitch an idea on what a print advertisement for the product would look like. Your focus is on using colors to persuade viewers so review the information below. Go to Padlet for Mr. R's class | Padlet link for Ms. V's class to describe how you would use at least one color in your advertisement. Explain your reasoning. When you have time after class, check out another article about the impact of color in advertising.

http://philosophycommunication.com/wp-content/uploads/2014/04/COLOR-psychology.png

#4 Think - Puzzle - Explore

What do you know about the topic of persuasion? What puzzles you about it? What do you want to explore to learn more about when it comes to persuasion? You are to follow the Think - Puzzle - Explore routine to express your thinking about this topic using a Padlet note for Mr. R's class | Padlet link for Ms. V's class.

https://www.truthanchor.com/wp-content/uploads/2015/09/Thinking-2.jpg

#5 A Memorable Advertisement

You are to use the Padlet note for Mr. R's class | Padlet link for Ms. V's class to describe an advertisement that really sticks in your mind. It can be an image, audio, video, etc. Explain why your remember it to then try to explain what techniques are used to affect you.

http://artatm.com/wp-content/uploads/2013/11/I-want-you-poster.jpg

http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2013/01/apple_ipod.jpg

Resources to Support Your Curiosity

Here are a few resources to help you learn more about the techniques used in media persuasion.

• Check the Strategies: A PDF listing strategies used in persuasion

• Infographic on techniques of persuasion

• As you analyze media, look for the following "4 A's": Angle (camera), Audience (target), Aim (purpose) and Arrangement (spatial nature of elements)

• Media literacy is one aspect of what we call Information Literacy. Watch a video to learn more.