LINKEDIN IS A BUSINESS-FOCUSED SOCIAL NETWORKING SITE THAT LAUNCHED IN 2003. ITS MAIN PURPOSE IS TO HELP PEOPLE NETWORK PROFESSIONALLY. THE BASIC SERVICE IS FREE.THE SITE LETS YOU FIND OTHER BUSINESS ASSOCIATES, CLIENTS, AND COLLEAGUES WHOM YOU ALREADY KNOW. YOU "CONNECT" WITH THEM THROUGH THE SITE, AND THEY THEN BECOME PART OF YOUR NETWORK. ONCE YOU'VE CONNECTED WITH A PERSON, YOU WILL THEN HAVE ACCESS TO THEIR LIST OF CONNECTIONS – THIS IS CALLED YOUR "EXTENDED NETWORK." YOU CAN REQUEST AN INTRODUCTION TO PEOPLE IN YOUR EXTENDED NETWORK THROUGH YOUR MUTUAL CONTACT. LINKEDIN ALSO PROVIDES OTHER FEATURES INCLUDING THE ABILITY TO SET UP AND JOIN GROUPS, AND A JOBS SECTION WHERE MEMBERS CAN ADVERTISE OPEN POSITIONS OR APPLY FOR JOBS.
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