December 2015
Assignment Question (Individual)
Question
Strategic marketing planning needs understanding of its competitors. Discuss why it is necessary to understand competitors and how understanding of competitors can help successful planning of marketing activities.
[100 marks]
Assignment Question (Group)
Nowadays the rapidly changing environment of technology can create an opportunity or threat to a firm. At the same time, many firms are attempting to take full advantage of technology by enhancing their competitiveness through it. Discuss the importance of technology in the strategic planning with examples from the real world.
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Instructions
The assignments are designed in such a way that students are able to demonstrate understanding of theories, principles and concepts and also applying them in the real world. The presentation must be in academic writing and style with proper citations and references.
The number of words for each assignment is 2,500 words and 10% variation is allowed. If it exceeds 10% in length, those beyond the maximum limit will be ignored. The length of the assignment (in number of words) must be stated in the title page.
The proper referencing method is required. Here, it is recommended to apply Harvard Referencing System The minimum of list of references is also set as 20 academic publications. Plagiarism check is required and the similarity index should not exceed 20%, even though there is proper citation.
The assignment questions are to be presented in ‘essay’ format. The text must be in Time News Roman font and the font size should be 12 with 1.5 line spacing.
The presentation should use own writing and examples from Myanmar context.
In the group assignment, it is important to show that the work is done by the group. So, it is necessary to submit the allocation of work, if any, and the work diary.
Please include the "Assessment Criteria Sheet" in submitting the assignment; this form is is available under the Assessment in this site
February 2016
Assignment Question (Individual)
‘The globalization has been considered by many strategists as an influential factor of business environment’. Present your view on this statement and discuss the real impacts of globalization on strategic marketing. [100 marks] Assignment Question (Group)
IKEA, the world’s leading retailer in household furniture, is interested in the political change and development in Myanmar and considering the entry into the Myanmar market sooner or later. The marketing director of Asia is willing to conduct a competitor analysis of Myanmar market. You as a marketing consultant of Myanmar is required to present a report how the company should collect information to analyse the competitive situation in Myanmar in marketing household furniture.
Instructions
The assignments are designed in such a way that students are able to demonstrate understanding of theories, principles and concepts and also applying them in the real world. The presentation must be in academic writing and style with proper citations and references.
The number of words for each assignment is 2,500 words and 10% variation is allowed. If it exceeds 10% in length, those beyond the maximum limit will be ignored.
The proper referencing method is required. Here, it is recommended to apply Harvard Referencing System The minimum of list of references is also set as 20 academic publications. Plagiarism check is required and the similarity index should not exceed 20%, even though there is proper citation.
The assignment questions are to be presented in ‘essay’ format. The text must be in Time News Roman font and the font size should be 12 with 1.5 line spacing.
The presentation should use own writing and examples from Myanmar context.
In the group assignment, it is important to show that the work is done by the group. So, it is necessary to submit the allocation of work, if any, and the work diary.
Please include the "Assessment Criteria Sheet" in submitting the assignment; this form is is available under the Assessment in this site (100 MARKS)
December 2016
ssignment Question (Individual)
Markets are made up of buyers and the nature and characteristics of markets are shaped by the buyers’ characteristics and behavior. Discuss that Myanmar consumers are holding distinctive characteristics as a result of Myanmar’s social and economic conditions. Imply also some impacts of them on marketing of consumer goods.
[100 marks]
Assignment Question (Group)
Myanmar is considered often as a land of opportunity for international businesses. Myanmar’s natural environment and geographical location attract many foreign firms to invest and do business in Myanmar. Among others, international fast food and beverage chains are highly interested in setting up their business operations in Myanmar. In particular, McDonald’s is keen to open its restaurant chains firstly in Yangon. However, it seems that Myanmar is not yet ready to patronize such type of modern fast food shops due to a number of factors, including income, culture, lifestyle and brand awareness. On the other hand, some believe that it is the earlier the better to penetrate the market, as Myanmar can grow fast in the near future.
You and your teammates are asked to study the Myanmar (particularly Yangon) market with regard to the hamburger consumption and visit to the fast food outlets. You have to conduct a small scale, qualitative research, and present your findings that will support the decision of the McDonald’s.
[100 marks]
Instructions
The assignments are designed in such a way that students are able to demonstrate understanding of theories, principles and concepts and also applying them in the real world. The presentation must be in academic writing and style with proper citations and references. The recommended referencing method is the Harvard Referencing. The similarity of the contents and the online sources will be verified using an online software (like Turn-it-in) and the maximum limit of similarity is 20%, even though the sources are duly acknowledged and citations are made in the text. Moreover, collusion is a serious academic offense, hence there will be a strong and serious punishment in accordance with the existing rules and regulations of MBA programme of the University.
The number of words for each assignment is 2,500 words and 10% variation is allowed. If it exceeds 10% in length, those beyond the maximum limit will be ignored.
The proper referencing method is required. Here, it is recommended to apply Harvard Referencing System The minimum of list of references is also set as 20 academic publications. Plagiarism check is required and the similarity index should not exceed 20%, even though there is proper citation. In submitting the hardcopy of an assignment, it is also required to include a singed form of “Statement of Originality”. (Download this form from the Google Site.)
The assignment questions are to be presented in ‘essay’ format. The text must be in Time News Roman font and the font size should be 12 with 1.5 line spacing.
The presentation should use own writing and examples from Myanmar context.
In the group assignment, it is important to show that the work is done by the group. So, it is necessary to submit the allocation of work, if any, and the work diary.
The submission date is usually in the last day of lecture and the specific date will be announced later.
Note also that the late submission will be penalized by deducting 5% of total marks for every late day.
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