Other publications

Book Chapters

 (with blind review)

1. Ferreira, M.R., Martinho A. and Rodrigues A.C. (2023): “Awakening the Power of Informal Volunteering – an exploratory approach” in Regional Development and Forgotten Spaces (edited by Sánchez-Carreira, M., Mourão, P. and Blanco-Varela, B.) Routledge, pp. 211-226, ISBN 978-1-032-04107-0.

2. Ferreira, M.R. and Casais, B. (2023): “Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal" in Social Marketing and Sustainable Development Goals (SDGs). Case Studies for a Global Perspective (edited by Alves, H. and Galan-Ladero, M.M.) Springer Business Cases, Springer, pp. 169-178, ISBN 978-3-031-27376-6. https://doi.org/10.1007/978-3-031-27377-3_11

3. Casais, B. and Ferreira, M.R. (2023): “Reducing salt consumption through a nudge technique: The case of PÃO.COME”, in Social Marketing and Sustainable Development Goals (SDGs). Case Studies for a Global Perspective, (edited by Alves, H. and Galan-Ladero, M.M.) Springer Business Cases, Springer, pp. 299-308, ISBN 978-3-031-27376-6. https://doi.org/10.1007/978-3-031-27377-3_19

4. Ferreira MR, Casais B, and Proença J (2023): “How farmers present a sustainable product to socially responsible consumers - an approach to local organic agriculture” in “Dealing with Socially Responsible Consumers – Studies in Marketing” (edited by Jishnu Bhattacharyya). Palgrave Macmillan. DOI: 10.1007/978-981-19-4457-4_11

5. Ferreira MR, Silva C and Casais B (2022): “Growing Pains: Shifting from a Traditional Business Model – A Case Study” in “Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services” (edited by Mirjana Pejic-Bach and Çağlar Doğru). IGI Global (ISBN 9781799877943).

6. Lima V, Ferreira MR, and Santos M (2021): “A Real or (Only) Aesthetic Narrative: An Approach to CSR Online Communications from Portuguese Hotels” in “Tourism Innovation in Spain and Portugal” Springer. (https://doi.org/10.1007/978-3-030-80733-7_2)

7. Silva P, Braga A, Mota S, Soares M and Ferreira MR (2021): "A Lean-Kaizen implementation - a case study in the food retail industry," in: “Reviving Businesses with New Organizational Change Management Strategies (edited by Nuno Geada and Pedro Anunciação). IGI Global (ISBN13: 9781799874522).

8. Pereira D, Casais B, Ferreira MR and Proença J (2021): “Cause Related Marketing in Luxury Brands: the case of Josefinas” In: Galan-Ladero M., Galera–Casquet C. and Alves H. (eds) Cause-Related Marketing: Case Studies from a Global Perspective. Springer. (DOI: 10.1007/978-3-030-65455-9_16)

9. Nunes B, Pimentel J, Malheiro J, Ferreira MR and Proença J (2020): “Life in a Bag: Sustainability, Green Economy, and Business Strategy – A Case Study” in Handbook of Research on Nascent Entrepreneurship and Creating New Ventures (edited by António Carrizo Moreira and José Guilherme Leitão Dantas), IGI Global. (ISBN13: 9781799848264)

10. Casais B, Ferreira MR and Proença J (2019): “Social Marketing for the reduction of tax evasion: the case of electronic invoicing in Portugal” in Social Marketing in Action: Case Studies from Around the World (edited by Debra Basil, Gonzalo Diaz Meneses and Mike Basil), Springer.

11. Almeida AJ, Ribeiro, AP, Martins RD, Ferreira MR and Proença JF (2019): “How to Encourage the Consumption of Tap Water: A Case Study on Águas do Porto”. In: Galan-Ladero M., Alves H. (eds) Case Studies on Social Marketing. Management for Professionals. Springer (ISBN 978-3-030-04842-6; pp 123-132)