This project aims to generate actionable behavioural insights to help design and support high-integrity nature credit markets that can scale. Its added value is a behavioural lens: it examines how demand and supply stakeholders perceive nature credits, what they trust, what feels fair and feasible, and which frictions or motivations shape participation in these markets. 

The project has several objectives:

• identify preferences and trade-offs around key credit and policy features (e.g., verification, flexibility, credibility, transaction costs)

• assess support and acceptability of different market design options

• explore and diagnose behavioural drivers and barriers affecting willingness to supply, buy, or intermediate nature credits. 

This project is four-year long. It investigates the structural and behavioural factors underpinning common implementation barriers of EU green policies, including financial, political, technical and governance barriers. 

It is a collaborative and interdisciplinary effort that aims to:

• improve the speed and quality of the implementation of EU green policies

• inform upstream the design and formulation of policies, ensuring they are more implementable from the outset

• inform downstream the evaluation process by clarifying what success and failure in implementation look like. 

This project aims to create a platform for open dialogue between behavioural scientists, natural scientists, and EU policymakers to explore behavioural research opportunities and integrate behavioural insights into biodiversity policymaking. 

The output consists of a behavioural research agenda aligned with the policy priorities of relevant DGs, laying the foundation for providing human behaviour evidence to support biodiversity policy. 

This project was mandated by DG Environment under the Packaging and Packaging Waste Regulation to support the drafting of an implementing act. 

The goal is to design and test a waste sorting labelling system that works across all 27 Member States, where labels apply to both packaging and receptacles (e.g. bins, bags). 

This project focuses on (i) identifying and understanding behavioural barriers and opportunities for energy savings in laboratories and (ii) piloting solutions, including a green certification process (My Green Lab) that uses behavioural prompts to encourage laboratory staff to increase energy savings. 

Five JRC laboratories are testing this process.

The main objective is to gain insight into the behavioural factors shaping firms’ decision-making when investing in energy efficiency and clean technology. 

We also examine how these behavioural factors compare with other influences —such as organisational, financial and broader economic considerations—and assess the role of social norms in shaping decisions