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Search Engine Optimisation (SEO) Manchester
Search Engine Optimisation (SEO) Manchester
in association with Emarketeers
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- guardian.co.uk
Dates: 13 September 2011
Time: 09.30 to 17.00
Location: Malmaison, 1-3 Picadilly, Manchester, M1 1LZ
Course price: £495 per person + VAT
Emarketeers' SEO training course targets marketers and developers looking to improve their website ranking and visibility within organic search engine results pages. It is the perfect compliment to our pay-per-click marketing training course.
The SEO training course provides an in-depth explanation of factors contributing to success or failure in search engine optimisation including: keyphrase planning and strategy, competitor benchmarking, index inclusion and exclusion, on-page optimisation and link building.
During the SEO course, we look at good and bad case studies of search campaigns as well as structured ways to run effective SEO campaigns. Delegates will have a chance to ask questions about their own SEO campaigns.
Course Programme
Course Programme
Search Engine Marketing (SEM)
• SEO versus paid-search: user behaviour and search network performance metrics
• Risks of running SEO campaigns
SEO Campaign Planning
• Introduction to the core search ranking factors
• Keyphrase selection - techniques and tools
• Psychology of user search behaviour and user journeys
• Competitor benchmarking techniques and tools
• The importance of web analytics and goal tracking
Search engine inclusion and coverage
• Search engine bots and algorithms
• Webmaster sitemaps
• Core search engine inclusion and exclusion factors
• Dealing with migrating websites
• Case studies of poor index inclusion
On-page optimisation
• Keyphrase factors for on-page optimisation
• Page design and coding factors for on-page optimisation
• Case studies of good and bad on-page optimisation
Link building
• Link popularity and Google PageRank principles
• Link building techniques: the good and the bad
Running SEO Campaigns
• Structured approaches to running SEO campaigns
The Future of Search
• SEO trends to watch in 2010
SEO: In-house or Outsource?
Benefits
Benefits
Following this training course, you will understand how to:
• Optimise your website search engine ranking and performance
• Use online tools to carry out keyphrase analysis
• Perform competitor benchmarking using tools and advanced search commands
• Implement practices relating to search engine inclusion and exclusion
• Implement best practice SEO web design, copywriting and site architecture
• Create a comprehensive brief or checklist for your SEO agency or web design agency
• Select the best approaches to running your SEO campaigns
• Carry out effective link building and off-page optimisation
• Choose between outsourcing your SEO versus keeping it in-house
Refreshments
Refreshments
All 1 day courses include breakfast, lunch and refreshments
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See also
- 1 Jun 2011
- Digital Strategy
- 19 Jul 2011
- Internet marketing in Manchester
- 1 Jun 2011
- Web Content Strategy
- 10 Aug 2011
- Persuasive web design
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Related information
Related information
Media Academy
- Courses
Highbrows have their pie and eat it with Mary Louise Parker
29 Jul 2009
Media Monkey: When the demands of search engine optimisation collide with the tasteful stylings of US Esquire
- 15 Jun 2005
- How to get a great site rank in Google
- 9 Sep 2010
- What will Google Instant do to 'SEO' - and to its own AdWords system?
- 7 Dec 2009
- Google extends personalised search to all users
- 10 Aug 2011
Making an ass of aggregation...
18 Dec 2009
Here's a bizarre example of the benefits of search engine optimisation. Last month the Hexham Courant discovered that a routine story had received more than 10,000 online hits, a record for the paper's website
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