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Media Academy

Search Engine Optimisation (SEO) Manchester

in association with Emarketeers

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Emarketeers

Dates: 13 September 2011

Time: 09.30 to 17.00

Location: Malmaison, 1-3 Picadilly, Manchester, M1 1LZ

Course price: £495 per person + VAT

Emarketeers' SEO training course targets marketers and developers looking to improve their website ranking and visibility within organic search engine results pages. It is the perfect compliment to our pay-per-click marketing training course.

The SEO training course provides an in-depth explanation of factors contributing to success or failure in search engine optimisation including: keyphrase planning and strategy, competitor benchmarking, index inclusion and exclusion, on-page optimisation and link building.

During the SEO course, we look at good and bad case studies of search campaigns as well as structured ways to run effective SEO campaigns. Delegates will have a chance to ask questions about their own SEO campaigns.

Course Programme

Search Engine Marketing (SEM)

• SEO versus paid-search: user behaviour and search network performance metrics

• Risks of running SEO campaigns

SEO Campaign Planning

• Introduction to the core search ranking factors

• Keyphrase selection - techniques and tools

• Psychology of user search behaviour and user journeys

• Competitor benchmarking techniques and tools

• The importance of web analytics and goal tracking

Search engine inclusion and coverage

• Search engine bots and algorithms

• Webmaster sitemaps

• Core search engine inclusion and exclusion factors

• Dealing with migrating websites

• Case studies of poor index inclusion

On-page optimisation

• Keyphrase factors for on-page optimisation

• Page design and coding factors for on-page optimisation

• Case studies of good and bad on-page optimisation

Link building

• Link popularity and Google PageRank principles

• Link building techniques: the good and the bad

Running SEO Campaigns

• Structured approaches to running SEO campaigns

The Future of Search

• SEO trends to watch in 2010

SEO: In-house or Outsource?

Benefits

Following this training course, you will understand how to:

• Optimise your website search engine ranking and performance

• Use online tools to carry out keyphrase analysis

• Perform competitor benchmarking using tools and advanced search commands

• Implement practices relating to search engine inclusion and exclusion

• Implement best practice SEO web design, copywriting and site architecture

• Create a comprehensive brief or checklist for your SEO agency or web design agency

• Select the best approaches to running your SEO campaigns

• Carry out effective link building and off-page optimisation

• Choose between outsourcing your SEO versus keeping it in-house

Refreshments

All 1 day courses include breakfast, lunch and refreshments

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See also

    • 1 Jun 2011
      • Digital Strategy
    • 19 Jul 2011
      • Internet marketing in Manchester
    • 1 Jun 2011
      • Web Content Strategy
    • 10 Aug 2011
      • Persuasive web design
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Related information

Media Academy

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Print this
Slate Esquire Mary Louise Parker

Highbrows have their pie and eat it with Mary Louise Parker

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Here's a bizarre example of the benefits of search engine optimisation. Last month the Hexham Courant discovered that a routine story had received more than 10,000 online hits, a record for the paper's website

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