Ven Vinder (M human commoner) runs the General Store.
You can purchase any mundane adventuring gear or tools/kits here.
Adventuring Gear: http://www.d20pfsrd.com/equipment/goods-and-services/hunting-camping-survival-gear
Tools/Kits: http://www.d20pfsrd.com/equipment/goods-and-services/tools-kits