Liang Lu

Contact Information

HH401 272 High HolbornLondon WC1V 7EY
liang.lu@fashion.arts.ac.uk liang.lu@uea.ac.uk

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Current Positions

Senior Lecturer (Associate Professor) in Economics, Fashion Business School, London College of Fashion, University of the Arts London, UK

Affiliated Researcher, Centre for Competition Policy, University of East Anglia, UK

Research interests

Fields: Industrial Organization, Competition and Consumer Policy, Behavioural and Experimental Economics

Sectors: Energy, Fashion, Water

Education

PhD in Economics , University of East Anglia, UK

MSc in Economics, University of Warwick, UK

BSc(Hons) in Business Economics, University of East Anglia, UK

Research

Publications

1. Lu, L. (2017) A Comparison of the Wholesale Model and the Agency Model in Differentiated Markets, Review of Industrial Organization, 51(2), 151- 172. (lead article) (PDF)

* Based on an earlier version of this article, a shorter piece titled "Which form of vertical relations makes you better off - Wholesale or Agency" is published in CCP Research Bulletin, 29, 7-9. (PDF)

2. Lu, L., Deller, D. & Hviid, M. (2019) Price and Behavioural Signals to Encourage Household Water Conservation: Implications for the UK, Water Resources Management, 33(2), 475-491. (PDF)

* Based on the working paper version (PDF) of this article, a shorter piece titled "Price and behavioural signals to encourage household water conservation" is published in CCP Research Bulletin, 35, 2-4. (lead article) (PDF)

3. Lu, L. (2019) Information-based Interventions for Household Water Efficiency in England and Wales: Evidence, Barriers and Learning Opportunities, International Journal of Water Resources Development (PDF) online first

Working papers

1. Proliferation and Entry Deterrence in Vertically Differentiated Markets (PDF)

2. Endogenous Fines and Detection Probabilities for Cartel Deterrence: Experimental Evidence (with Crede, C.J.) (PDF) R&R at Journal of Economic Behavior & Organization

3. Balancing Environmental Incentives and Fairness in Household Electricity Distribution Tariffs (with Waddams Price, C.) (PDF)

Reports

1. Price and Behavioural Signals to Encourage Water Conservation (with Deller, D. & Hviid, M.) (PDF)

2. Designing Distribution Network Tariffs that are Fair for Different Consumer Groups (with Waddams Price, C.) (PDF)

Responses to consultations

1. Response to Thames Water Consultation on Water Resources Management Plan 2019 (with Deller, D. & Hviid, M.) (PDF)

2. Response to Ofgem Consultation on Targeted Charging Review: Minded to Decision and Draft Impact Assessment (with Waddams, C) (PDF)

3. Response to Ofwat Consultation on Driving Transformational Innovation in the Sector (with Bowen, F., Brock, M. & Craske, J.) (PDF)

4. Response to Defra Consultation on Measures to Reduce Personal Water Use (with Brock, M., Deller, D. & Hviid, M.) (PDF)

Work in progress (titles are tentative)

1. Endogenous Resale Price Maintenance (with Fletcher, A.) preliminary draft available upon request

2. Raising Rivals' Costs: A Survey (with Chowdhury, S.M.)

Teaching

University of the Arts London

2020/21 Office Hour: on CELCAT

2020-21 Researching Consumer Behaviour (PG), Fashion Business School, London College of Fashion

2019-21 Management and Economics (UG), Fashion Business School, London College of Fashion

2019-20 Consumer Insights (UG), Fashion Business School, London College of Fashion

University of East Anglia

2018-20 Economics for Business (UG), Norwich Business School

2018-19 Competition and Consumer Policy (UG), Norwich Business School

2018-19 International Business (UG), Norwich Business School

2018-19 Quantitative Methods for Business (UG), Norwich Business School

2015-16 Dissertation (PG), School of Economics

2014-15 Introductory Microeconomics (UG), School of Economics

2013-14 Principles of Microeconomics (UG), School of Economics

Language

In my spare time, I am an enthusiastic language learner and teacher. I am a Language Expert (English-Chinese) at International Publishing House, China National Knowledge Infrastructure (CNKI), Tsinghua University, China.

I design and teach Mandarin Chinese courses - both as degree modules and in a laid-back evening class setting - at the School of Politics, Philosophy, Language and Communication Studies, University of East Anglia.

Thank you for your time!