The famous Cines Callao theater screen set in Madrid, Spain (2 blocks) The Cines Callao theater was founded by Luis Gutierrez in 1926 and is located at the crossroads of Gran Vía and Callao squares. Callao Square is the third largest square in Europe. It can accommodate 10,000 people, 1113 million pedestrians per year, and 51,000 vehicles per day. Screen size: the size of the first display is approximately 9.9 meters x 10.2 meters (32'6” x 33'6”), the size of the second display is 9.9 meters x 12.9 meters (32'6” x 42'6”) ), average bright screen time: 15 hours/day, in winter 07:00-23:5 (Sunday-Thursday), 07:00-1:30+1 (Friday-Saturday)

The Lope de Vega Theater, located at No. 57 on Madrid’s Gran Vía, opened on April 16, 1949 and has long been known for hosting musical productions. The venue features six digital screens with a combined area of 128m². Three screens, totaling 60m², are positioned inside the theater’s entrance hall—one at the back and two along the sides. The remaining three screens, covering 68m², are installed along the exterior marquee, forming a prominent visual presence along Gran Vía. This setup forms part of the broader landscape of Spain Digital OOH Advertising, offering high-visibility placements in one of Madrid’s most iconic cultural corridors.

The Coliseum Theater, located at No. 78 on Madrid’s Gran Vía, opened in 1932 as a cinema, even though it was originally conceived as a venue for live shows. It features four digital screens with a total display area of 56m². Three screens on the façade canopy provide 40m² of visibility, while a 16m² screen stands above the main entrance. These digital placements contribute to the landscape of Madrid Digital Billboard Advertising and form part of the wider network of Spain Digital Billboard Advertising along Gran Vía.

The Rialto Theater, located at No. 54 on Madrid’s Gran Vía, opened in 1930 as the Rialto Cinemas. It is equipped with three digital screens totaling 44m², all positioned along the façade canopy. These screens form part of the evolving landscape of Madrid Digital Outdoor Advertising and contribute to the broader presence of Spain Digital Outdoor Advertising along one of the city’s most iconic avenues.