Current position
Professeur des Universités
Laboratoire Vallorem
IAE Tours Val de Loire - Université de Tours
Research fields
Consumer Behavior, Consumer Experiences, Branding, Experiential Contexts
Research Methodology
Marketing and Health, Statistics and Research Methods in Surgery
Contact
Institut d'Administration des Entreprises
50 avenue Jean Portalis
37 206 TOURS Cedex 3
FRANCE
laurent(dot)maubisson(at)univ-tours.fr