Based on the requisite positioning and client-base, branding and marketability statistics, the program could involve one or more of the following recourses:
Overall Modulation of the form – may involve the development of an entirely new program/ series in totality.
Detailing - Exploiting latent materiality – the inherent strength of the parent company
Finishes – Exploring the possibility of incorporating a marriage of materials to achieve a unique identity
The program thus aims at:
exploiting the existing skill-set and infrastructure of the parent company
effecting a merger of capabilities
distinctive to the parent industry and indigenous to the cultural sensibilities of its target segment.