Embedded Files
The following are samples of my work:
While working with the Newport Beach Film Festival as a Marketing/PR intern,
the Philharmonic Society of Orange County asked me to do a press release for an upcoming event.
The event was a concert featuring Sir James Galway with the Irish Chamber Orchestra.
Two page press release written 5/13/2013:
My writings have been featured in the Beachcomber newspaper for a total of 14 months from January 2012 through March 2013.
Based in Long Beach, CA, the Beachcomber distributes 42,000 papers biweekly.
Since I have written numerous stories for the paper, a few of my favorite pieces are featured below.
In addition, some samples of my advertising sales letters and demographics reports
are included in hyperlink number seven and eight.
**NOTE: All published content copyright 2012 and is property of Beeler & Associates, Long Beach, CA.
Written permission is required to reproduce any and all stories.**
3) Local Air Better Than LA's
4) Little Rock Nine
8) Demographics Reports
For my Local Campaign class, I worked with a team of 40 to put together a complete pitch booklet for GoPro cameras. My role included pitching the material several times in front of the class throughout the semester and also presenting the final pitch to the client. Two other team members and I rewrote the entire text of the pitch book. In addition, my duties also included proofreading the entire booklet several times before it went to the printing house. On the last page of the book (page 27), look for me as Head of New Business/Strategic Planning. Please click on the GoPro logo for the complete 27 page document.**Warning: The document is an extremely large, full color PDF file.**
For the final project in Communication 353, I teamed with two other people do complete a multimedia campaign for The Gastronome.
The Gastronome was the newest food service entity on the CSUF campus in Fall 2011. Samples below are some of my contributions to the campaign.
This commercial highlights The Gastronome's conference center offerings:
Preliminary research on The Gastronome and restaurants near the CSUF campus:
The completed, full-color final project is available for viewing upon request only.
For Communication 353, I completed a multimedia campaign for for Hawaiian Springs Water.
Selected samples include a research document, radio commercials, and a banner ad.
An 11 page research document on Hawaiian Springs and the bottled water market.
Two :60 second radio commercials for Hawaiian Springs.
Two :60 Hawaiian Springs Radio Spots
This is the banner ad of my own creation for the Internet portion of the campaign:
This is a bad news letter I wrote for my Communication 351 class.Carnival Cruises is the firm delivering bad news describing an impending storm to its passengers.Please click on the letter for a full size view.
This is my guerrilla marketing idea for Five Guys Burgers.People seeing this truck from the road are directed to the providedFive Guys website, while not driving of course, to find out the purpose.My vision for this marketing technique centered around an internet ad campaign, whichwill feature five muscular guys beating up the former Burger King king mascot in a boxing ring. The website will open up with the video, which will be on Youtube as well. Then there will be a link to continue to the Five Guys website and the ability to sharethe video with friends. Click on the image for a full size view.
The Orange County Register ad to the left needed a complete rewrite.There were too many words used in such a small ad and the copy didn't relate to the featured graphic. After my rewrite, the graphic and copy are more cohesive and make sense. Click on the image for a full size view.
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