Teaching
Ecommerce
Credit Hour: 3+0
Course Objective:
This course provides the tools, skills and understanding of technological concepts and issues surrounding the emergence of and future directions of electronic business practices, with a strong focus on electronic commerce initiatives. The student develops an understanding of the current business models, strategies, and opportunities in electronic publishing, communication, distribution, collaboration, and online payment options. The focus is on innovative strategic thinking with respect to the use of these techniques in successful new business ventures.
Learning Outcomes:
CLO 1: Understand the concepts and standards related to the discipline of E-Commerce.
CLO 2: Analyze complex real-world problems found in E-Commerce
Marketing
Credit Hour: 3+0
Course Objective:
The objective of this course is to understand marketing concepts, segmentation, targeting, positioning, branding, buyer behavior, global marketing applications, the role of the product/service planning, pricing, distribution, e-marketing process and the importance of developing a market orientation in the organization to business situations and Understand the role and practice of marketing within an organization, including theoretical and applied aspects of the marketing discipline.
Learning Outcome
CLO1: Understand marketing concepts in depth.
CLO2: Understand the elements in marketing mix and their application in marketing decisions.
CLO3: Recognize the importance of marketing in the competitive world.
CLO4: Apply variety of marketing communication tools for successful marketing plan
CLO5: Examine the factors influencing the consumer behavior for better application of marketing tools