Dataclysm: Who We Are (When We Think No One'sLooking)

Download: Dataclysm: Who We Are (When We Think No One'sLooking)

Dataclysm: Who We Are (When We Think No One's Looking) | #2842 in Books | 2014-09-09 | 2014-09-09 | Original language: English | PDF# 1 | 9.41 x 1.06 x 6.58l, 1.37 | File type:PDF | 304 pages

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A New York Times Bestseller

An audacious, irreverent investigation of human behavior—anda first look at a revolution in the making

Our personal data has been used to spy on us, hire and fire us, andsell us stuff we don’t need. In Dataclysm, ChristianRudder uses it to show us who we truly are.

For centuries, we’ve relied on polling or small-scale labexperiments to study human behavior. Today, a new approach ispossible. As we live more of our lives online, researchers canfinally observe us directly, in vast numbers, and without filters.Data scientists have become the new demographers.

In this daring and original book, Rudder explains how Facebook"likes" can predict, with surprising accuracy, a person’ssexual orientation and even intelligence; how attractive womenreceive exponentially more interview requests; and why you musthave haters to be hot. He charts the rise and fall ofAmerica’s most reviled word through Google Search andexamines the new dynamics of collaborative rage on Twitter. Heshows how people express themselves, both privately and publicly.What is the least Asian thing you can say? Do people bathe more inVermont or New Jersey? What do black women think about Simon &Garfunkel? (Hint: they don’t think about Simon &Garfunkel.) Rudder also traces human migration over time, showinghow groups of people move from certain small towns to the same bigcities across the globe. And he grapples with the challenge ofmaintaining privacy in a world where these explorations arepossible.

Visually arresting and full of wit and insight, Dataclysm isa new way of seeing ourselves—a brilliant alchemy, in whichmath is made human and numbers become the narrative of ourtime.

Download: Dataclysm: Who We Are (When We Think No One'sLooking)

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