Brief Biography

I am currently a lecturer at Department of Management Information Technology, Prince of Songkla University, Trang Campus, Thailand. 

My research has mainly been in mobile computing, crowdsourcing, crowd-powered mobile crowdsourcing, the Internet of Things (IoT), with emphases on data integration from various sources, mobile big data, the social impact of mobile technology innovation, and incentive mechanisms. 

I completed my PhD (Computer Science) in 2016 at Latrobe University, Australia (my principle supervisor - Professor Seng Wai Loke), the M.Sc. degree (Information Technology) from the King Mongkut Institute of Technology, Thailand, and the B.Sc. degree (Computer Science) from the Prince of Songkla University, Thailand. 

Experienced fields

• Crowdsourcing, 

• Mobile Crowdsourcing/Crowdsensing, 

• Mobile Computing, 

• Augmented Reality, 

• E-Commerce Development

• Business Intelligence

• Data Visualisation with Tableau

TEACHING

2021 - Present

• 945-510 Disruptive Technology For Digital Business

• 945-511 Accounting and Finance for Management and Financial Technology

• 946-251 Front-end Web Development

• 946-256 Fundamentals of Data Science

• 946-343 Mobile Applications For Business

• 948-450 Independent Study

• 948-140 Digital Literacy

• 946-151 Electronic Commerce

2020 

• 950-542 Digital Marketing

• 950-544 Business Intelligence

• 946-343 Mobile Programming 

• 946-341 Web Design and Development in Business

• 946-151 Electronic Commerce

2019

• 946-343 Mobile Programming 

• 946-341 Web Design and Development in Business

• 946-151 Electronic Commerce

• 948-452 Business Software and its Applications

2018

• 946-343 Mobile Programming 

• 946-341 Web Design and Development in Business

• 948-341 Software Engineering  

• 946-453 Project Electronic Commerce Management 

2017

• 946-343 Mobile Programming 

• 946-341 Web Design and Development in Business 

• 948-341 Software Engineering 

• 946-358 Pre-Project Electronic Commerce Management 

• 946-453 Project Electronic Commerce Management

• 950-545 Special Topics in Management of Business Information Technology (Electronic Commerce)  

2016

• 946-343 Mobile Programming 

• 946-250 Principles of Electronic Commerce 

• 948-341 Software Engineering 

• 946-358 Pre-Project Electronic Commerce Management 

• 946-453 Project Electronic Commerce Management 

Publications

2023

• Phuttharak, J., & Loke, S. W. (2023). An Event-Driven Architectural Model for Integrating Heterogeneous Data and Developing Smart City Applications. Journal of Sensor and Actuator Networks, 12(1), 12. MDPI AG. Retrieved from http://dx.doi.org/10.3390/jsan12010012

• Kulworawit, T., Phuttharak, J., & Powijit, N., (2022). Influence of quality, perceived value of services, and customer relationship management of social-commerce entrepreneurs' decision-making of delivery service providers in Thailand. Panyapiwat Journal, 15(2), 63-80.

2020

• Phuttharak, J., & Loke, S. (2020). Iterative Spatial Crowdsourcing in Peer-to-Peer Opportunistic Networks. Electronics, 9(7), 1085. https://doi.org/10.3390/electronics9071085.

• Ruthchanon Chimruang, Rungtiwa Thammasorn, Suppaluk Poolkuea and Jurairat Phuttharak. (2020). An Application Supporting Creative Tourism Activities using Augmented Reality. 2020PSUNC 9th Nation Conference on Research across Disciplines, Prince of Songkla University on Trang Campus, Thailand, March 20th.

2019

• Nantachai Krubdee, Jurairat Phuttharak, Suranai Chuairuang. (2019). A Study on Factors Influencing Mobile Banking Adoption in Songkhla Province. UTTC 3rd Nation Conference on Communication and Management, University of the Thai Chamber of Commerce, Thailand, May 31st.

• Phuttharak, J., & Loke, S. (2019). Exploring Incentive Mechanisms for Mobile Crowdsourcing: Sense of Safety in a Thai City. International Journal of Urban Sciences. doi: 10.1080/12265934.2019.1596038. [pdf]

• Chopaka Chomchurchphattharakul, Chakrapan panom, Hakima Arwae, and Jurairat Phuttharak. (2019). Development of an augmented reality brochure application to promote PSU, Trang campus. 2019 PSUNC 8th Nation Conference on Research across Disciplines, Prince of Songkla University on Trang Campus, Thailand, March 29th. [pdf-thai version]

• Pikun Suklim, and Jurairat Phuttharak. (2019). A comparative study of risk perception that affects online shopping behavior between social commerce and E-marketplace. 2019 6th National Sustainability in Business Conference and Journal. Maejo University, Chiang-Mai, Thailand, February 15th. [pdf-thai version]

2018

• Phuttharak, J., & Loke, S. W. (2018). A Review of Mobile Crowdsourcing Architectures and Challenges: Toward Crowd-Empowered Internet-of-Things. IEEE Access, 7(1), 304-324. doi: 10.1109/ACCESS.2018.2885353 [pdf] 

• Kanjana Khaew-on, Thanyaluk Phuttharak, Atcharaporn Bunkit, and Jurairat Phuttharak. (2018). Development of OTOP E-Commerce: The Case Study of the Thep-Tharo Wood Craft Shop in Trang. 2018 PSUNC 7th Nation Conference on Research across Disciplines, Prince of Songkla University on Trang Campus, Thailand, March 30th. [pdf-thai version] 

2017

• Phuttharak, J., & Loke, S. W. (2017). LogicCrowd: Crowd-Powered Logic Programming Based Mobile Applications. The Computer Journal, 61(1), 32-46. doi: 10.1093/comjnl/bxx027 [pdf]

2016

• Phuttharak, J., & Loke, S. W. (2016). Mobile crowdsourcing in peer-to-peer opportunistic networks: Energy usage and response analysis. Journal of Network and Computer Applications, 66(2016), 137-150. doi: 10.1016/j.jnca.2016.03.015 [pdf]

2014

• Phuttharak, J., & Loke, S. W. (2014).  Towards Declarative Programming for Mobile Crowdsourcing: P2P Aspects. 2014 IEEE 15th International Conference on Mobile Data Management, Brisbane, QLD, 2014, pp. 61-66. doi: 10.1109/MDM.2014.69 [pdf]

2013

• Phuttharak J., Loke S.W. (2013) Declarative Programming for Mobile Crowdsourcing: Energy Considerations and Applications. In: Stojmenovic I., Cheng Z., Guo S. (eds) Mobile and Ubiquitous Systems: Computing, Networking, and Services. MobiQuitous 2013. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 131. Springer, Cham [pdf]

• Phuttharak, J., & Loke, S. W. (2013).  LogicCrowd: A Declarative Programming Platform for Mobile Crowdsourcing. 2013 12th IEEE International Conference on Trust, Security and Privacy in Computing and Communications, Melbourne, VIC, 2013, pp. 1323-1330. doi: 10.1109/TrustCom.2013.158 [pdf]

Research Supervision and Projects

Current Projects and Supervision

Mobile computing/applications:

• Development of an augmented reality brochure application to promote PSU, Trang campus 

1) Chopaka Chomchurchphattharakul, 2) Chakapan Panom and 3) Hakima Arwae

• Development of an mobile augmented reality application enhancing the tourism experience:- case study in Yantakao district, Trang 

1) Chanon Chimruang, 2) Rungthiwa Thammasorn, and 3) Suparak Poonkuea

• The Development of Augmented Reality Assisted Learning Resources: Case Study of Course Book of Design and Technology for Students in Grade 7 

1) Pornrat Khaew-authai, 2) Jariya Khunjiam, and 3) Pitchapa Sounrath

E-Commerce

• Development of online marketing strategies and the website for Trang Palm Oil company in Trang

1) Supawit Kunbunchan, 2) Keawali Rojmee, and 3) Torik Khawlek

Master thesis:

• Pikun Suklim - A comparative study of risk perception that affects online shopping behavior between social commerce and E-marketplace, my role (principle)

• Nanthachai Krabdee - The study of factors affecting on the adoption of mobile banking applications of users in Songkla province, my role (60%)

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2018 and earlier

• Development of OTOP E-Commerce: The Case Study of the Thep-Tharo Wood Craft Shop in Trang 

1) Atcharaporn Boonkit, 2) Thanyaluk Phuttharak and 3) Kanjana Khaew-on

• The Application of Tourist Attractions using Augmented Reality: Case Study in Trang Province

1) Supaluk Kingmuan, 2) Kanokkarn Polkhaew, and 3) Setthasak Sri-udom

• A Grade Point Average (GPA) Calculator Application for PSU Trang Students

• Development of online marketing strategies and the website for Super Cheer company in Trang

1) Opichit Khansang, 2) Kanitsorn Sudthimoke, and 3) Nakrit Panpuu

• Development of online marketing strategies and the website for Muslim clothing shop

1) Krirkarn Phrom-Intha, 2) Nutthawat Punyapan, and 3) Armonsak Meenusorn