J. Jobu Babin, Ph.D.

I am a behavioral microeconomist interested in experimental and quantitative methods, insights from cognitive science, and data analytics. I am an Associate Professor of Economics at Western Illinois University and the lead of the Behavioral Economics and Organization Research Group (BEORG).

In my research, I seek to understand the relationship between communication/text and pro-social choice, why people lie or misreport on the job, motivated/distorted beliefs, and the role of norms, stereotypes, and discrimination in economic decision-making.

I currently teach Game Theory, Microeconomics, Managerial Economics, Behavioral Economics, and Econometrics on the graduate and undergraduate levels and have developed a bevy of other classes. As a member of numerous theses committees, I am proud of a demonstrated commitment to guiding student research.