Jennifer Kelly has been a freelance financial writer for more than 20 years, serving a broad and diverse client base of investment banks, mutual fund managers, insurers, private equity firms and related service companies. Over the last two decades, she has worked in many different formats including brochures, bylined articles, white papers, PowerPoint presentations, web copy, case studies, client letters and marketing commentary. She was, for many years, a contributor to Plan Sponsor magazine, and she has a deep, nuanced understanding of investment concepts and products.