Quantitative Marketing and Industrial Organization (especially topics related to data, platforms, incentives, and digital economy)
6. Chongwoo Choe, Jiajia Cong, and Chengsi Wang. "Softening Competition through Unilateral Sharing of Customer Data". 2024, Management Science, 70(1): 526-543.
5. Jiajia Cong and Wen Zhou. "Sequential Mergers under Incomplete Information" . 2024, Journal of Economics & Management Strategy, 33(1): 131-154 Online Appendix
4. Zhijun Chen, Chongwoo Choe, Jiajia Cong, and Noriaki Matsushima. "Data-Driven Mergers and Personalization". 2022, RAND Journal of Economics, 53(1): 3-31. (leading article)
Nominee for Antitrust Writing Awards 2022 (link)
Discussed in the European Competition Commission's Ruling on the Google-Fitbit acquisition in 2021, and presented to Australia's competition regulator ACCC in 2020
Highlighted in Policy Insight of the Center for Economic Policy Research (CEPR) in 2020 (link)
Featured in Monash University News & Events (link) and Featured in Monash Business School Impact (link) in 2020
3. Jiajia Cong and Wen Zhou. "Inflexible Repositioning: Commitment in Competition and Uncertainty". 2020, Management Science, 66(9): 4207-4225.
2. Jiajia Cong and Wen Zhou. "Optimal Contract under Double Moral Hazard and Limited Liability". 2021, Journal of Economics, 134: 49-71.
1. Hong Chao, Chun-Yu Ho, Shaoqing Huang, Xiangdong Qin, and Jiajia Cong. "Partners or Rivals? An Experimental Study of a Two-Stage Tournament". 2019, Journal of Economic Behavior and Organization, 158: 288-310.
The Effects of Personal Data Management on Competition and Welfare (with Noriaki Matsushima) Paper Accepted, Management Science
Competitive (Dis)Advantage and Platform Bundling: A Tale of Two Markets (with Xiongfei Dong) Paper Online Appendix
Resubmited to Marketing Science
Privacy Regulations, Consumer Empowerment, and Versioning (with Chongwoo Choe, Noriaki Matsushima, and Shiva Shekhar) Paper Reject and Resubmit, Marketing Science
Seller Exclusivity and the Transformation of Platform Competition (with Yao Huang and Wen Zhou) Paper Under Review
Screening and Real-Time Monitoring in Usage-Based Insurance (with Zhuoran Lu) Paper
Best Paper Award, 2025 Annual Conference of the China Information Economics Society
Green Persuation and Endogenous Certification Test: Greenwash and Brownwash (with Xiaokun Wang)
Data Externalities and Competing Firms' Strategic Privacy Protection (with Yao Huang and Wen Zhou)
Endogenous Data Collection and Utilization in Competing Ecosystems (with Kaige Hu and Noriaki Matsushima)
Market Share Contract and Upstream Innovation (with Xiongfei Dong)
3. Chengzheng Li, Jiajia Cong, and Lijuan Yin. "Extreme Heat and Exports: Evidence from Chinese Exporters". 2021, China Economic Review, 66: 101593.
2. Chengzheng Li, Jiajia Cong, Haiying Gu, and Peng Zhang. "The Non-linear Effect of Daily Weather on Economic Performance: Evidence from China". 2021, China Economic Review, 69: 101647
1. Chengzheng Li, Jiajia Cong, and Haiying Gu. "Could Weather Fluctuations Affect Local Economic Growth? Evidence from Counties in the People's Republic of China". 2020, Asian Development Review, 37(2): 201-224.