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Greetings! My name is Jiajia Cong (从佳佳). I am an Assistant Professor in the Department of Marketing, College of Business, City University of Hong Kong.  Before joining City University of Hong Kong, I held positions as Assistant Professor (2018-2021) and Associate Professor (2022-2024) at the School of Management, Fudan University. 

My research interests include Quantitative Marketing and Industrial Organization (especially topics related to data, platforms, incentives, and digital economy).

Here is my CV 

Updated on May 20, 2025