JFI Pet Supplies was formed by me Simon Cunnell in April 2013. Me and my wife own three dogs Jasper, Flicka and Inka, hence JFI! My wife Michelle is a fully qualified dog behaviourist and trainer with her own successful business. Owning my own dogs means that I fully understand the importance of feeding your dog appropriate food. I also realise how expensive it can be to feed them something more nutritious. The aim of JFI is to provide the pet owners of Cambridgeshire with the best food for their dog at the best price possible. The correct food can help not only digestion but also behaviour, allergies, joint problems and many more things in your pet. We specialise in dog food, toys and accessories but we also sell products and foods for many of our other furry friends!