Research & Teaching

Research

Journal Publications

“An Empirical Study on the Direct and Interaction Effects of the Customer Reviews and the Customer Incentives towards the Product Sales at the Online Retail Store” (with Soo Il Shin), Asia Pacific Journal of Information Systems, 25(4), pp. 763-783.

"Exploring a mobile phone user's attitude toward watching TV content on a mobile phone – uses and gratifications perspective", (with Soo Il Shin, Sumin Han, Sangmi Lee) Information Technology & People, (Forthcoming).

Book Chapters

“So You Want to Earn an MBA …. Really?” (with Edward Watson) In K. Vaidya (Ed.), MBA for the Curious: Why Study an MBA?, The Curious Academic Publishing. (Amazon.com link)

Peer-reviewed Conference Proceedings

“Impact of Online Customer Reviews and Incentives on the Product Sales at the Online Retail Store: An Empirical Study at Amazon.com”, AMCIS 2014 Proceedings.

“Addressing Levels Issues in IS Qualitative Research” (with James A. Love), AMCIS 2014 Proceedings.

“Role of Perceived Playfulness/Seriousness in Learning Process Using Business Simulation Game”, (with Edward Watson), Decision Sciences Institute 2016 Annual Meeting Proceedings.

“Exploring Practical Potentials of Business Simulation Games,” (with Edward Watson), The Hawaii International Conference on System Sciences (HICSS)-50, 2017. January 4, 2017, pp. 725-734.

“Flow in Business Simulation Games: Comparison between Online and Face-to-Face MBA,” (with Edward Watson), Proceedings of the 51st Annual Hawaii International Conference on System Sciences (HICSS). January 4, 2017, pp. 725-734.

“What Information Propagates among the Public when an Initial Coin Offering (ICO) is Initiated? A theory-driven approach,” (with S. I. Shin, D. Hall, & T. Lang) Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS), January 8, 2019, pp. 6895-6904.

“Neutralizing the Neutralization Techniques: An Organization Perspective in Secure Software Development,” (with Hwee-Joo Kam, Bernie Farkas & , Pairin Katerattanakul). Proceedings of Pacific Asia Conference on Information Systems (PACIS) 2020, June 2020.

Doctoral Dissertation

"Study on the Use of Serious Games in Business Education", Advisor: Dr. Edward Watson, August 2015.

Paper under Review

“Wanna Play a Game? Are You Serious?: The Role of Seriousness And Playfulness in the Game-Based Learning Process”, (with Watson, Edward)

Working Papers

“Role of Seriousness and Playfulness in Business Education through Serious Games” (with Edward Watson, targeted to JMIS)

“Addressing Levels of Analysis in IS Qualitative Research,” (with Love, James, & Levy, Matt, targeted to I&O)

“Serious Games in the Operations & Supply Chain Course” (with Edward Watson, targeted to DSJIE)

“The Impact of Online Reviews on the Customers’ Purchase Decision at the Online Retail Store” (targeted to DSJ)

Work in Progress

“Connecting Business Simulation Games to Real World Business Practice: Understanding through a Sensemaking Lens”

(with Edward Watson)

“Overview of Serious Games in Business: Trajectory and Projection” (with Edward Watson)

"Analyzing Large Scale Customer Review Data at Amazon.com"

Conference Abstracts

“An Empirical Study on the Impact of Online Customer Reviews towards the Customers’ Purchase Decision at the Online Retail Store,” Academy of Business Research (ABR) Spring 2014 Conference, New Orleans, Louisiana.

"The Impact of Online Reviews on the Customers’ Purchase Decision at the Online Retail Store", Decision Sciences Institute Annual Meeting 2014, Tampa, Florida.

Consulting/Information Reports

“Preparation for concreting of universal postal service” (with J. Choi & Y. Han), KISDI Issue Report, 05(20), Nov. 2005.

“Reasonable objectives management and evaluation policy for postal service business” (with J. Lee, S. Yoon, M. Joo, & Y. Kim), KISDI Research Report, 05(49), Dec. 2005.

Thesis

“A Study of Measuring Efficiencies of Steel Companies by Data Envelopment Analysis (DEA) and Identifying Relationship Between Efficiencies and R&D Investments” M.B.A. Thesis, Seoul National University, Feb 2005 (Advisor: Prof. Sang Hyoung Ahn)

Teaching

Sole Instructor

  • ITM 615: Business Analytics, John H. Sykes College of Business, University of Tampa

Fall 2018 -

  • ITM 466: Business Intelligence & Analytics, John H. Sykes College of Business, University of Tampa

Spring 2019 -

  • QMB 215: Business Statistics & Analytics

Fall 2018

  • MIS 500: Innovating with Information Systems, Robert A. Foisie School of Business, Worcester Polytechnic Institute

Fall 2015 - Spring 2018

  • MIS 584: Business Intelligence, Robert A. Foisie School of Business, Worcester Polytechnic Institute

Fall 2015 - Summer 2018

  • MIS 571: Database Application Development, Robert A. Foisie School of Business, Worcester Polytechnic Institute

Fall 2016 - Spring 2018

  • ISDS 1102: Introduction to Management Information Systems for Business Majors, Louisiana State University, E. J. Ourso College of Business

Fall 2013 - Spring 2015

Co-instructor

  • BADM 7120: Operations Management (For E. Watson), Louisiana State University, E. J. Ourso College of Business, Flores MBA Program (Full-time MBA, Professional MBA, Executive MBA, and Online MBA)

Spring 2017 (Online MBA) - Summer 2018

Teaching Assistant

  • BADM 7120: Operations Management (For E. Watson), Louisiana State University, E. J. Ourso College of Business, Flores MBA Program (Full-time MBA, Professional MBA, Executive MBA, and Online MBA)

Fall 2010 - Fall 2016

  • BADM 7010: Practice of Business (For E. Watson), Louisiana State University, E. J. Ourso College of Business, Flores MBA Program

Fall 2010 - Spring 2014

  • Other courses - ISDS 4141: Data Mining, ISDS 7103: Survey of Operations Research: Stochastic Methods, BADM 7020: Managerial Statistics (For Y. Chun), Louisiana State University, E. J. Ourso College of Business, ISDS Department & Flores MBA Program