Can acronyms get trademark protection?

Can acronyms get trademark protection?

Absolutely. Just go to http://uspto.gov and do a trademark search for "BMW" using the TESS system and you'll see they've got numerous marks registered. The same could be done for many other acronyms: CNN, NBC, JVC, you name it -- provided they're being used as trademarks (i.e., as a designation of the unique source of products or services).

Trademark protection in Vietnam

First, abbreviations can be registered just like any other trademark, provided:

(i) they are not descriptive of the goods for which they are used;

(ii) they have some significance of their own;

For example, the mark BMW does not in any way describe that the underlying good is a car, as also, the significance of it is that, it stands for Bayerische Motoren Werke. However, even without registration, you can claim rights in an abbreviation, provided you can prove that the general population recognizes the abbreviation as atra source of the goods you provide. For example, people recognized FedEx for Federal Express, Coke for Coca-cola and so on.

Second, domain names are fully within the purview of trademark law, as well. This means that if a trademark owner can prove that a registered domain name is confusingly similar to the mark in which the owner claims rights, then he has a good case against the owner of that domain. However, going to the court is always an expensive ordeal, for which reason, the Uniform Dispute Resolution Policy (UDRP) was adopted, which gives owners of REGISTERED marks to file a complaint with Internet Corporation for Assigned Name and Numbers (ICANN) and have the infringing domain either cancelled or transferred back to the trademark owner. The latter process is very popular amongst corporations, it being more efficient and less expensive. However, the owner of the mark must prove the following in order to have either of the remedies:

(i) that the domain name is confusingly similar to the registered mark;

(ii) that the domain owner has no legitimate rights in the domain name;

(iii) that the domain has been registered or used in bad faith.

For example, if you registerwww.biemw.com, and have no other acceptable legitimate explanation as to why you registered the domain, then most likely BMW would be successful in an action against you.

Learn more about our ANT Lawyers Intellectual Property practice, its experience, and team members here. Please contact our Trademark attorneys in Vietnam for advice via email ant@antlawyers.vn or call us at +84 912 817 823.

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