Best Online Reputation Management Consultants (2026)

More Top Online Reputation Management Experts and ORM Consultants

Below are more of the people leading the online reputation management industry: ORM consultants, SEO and digital PR executives, authors and founders of reputation management firms. Each profile covers what they are known for and who they are best for.

5. Michael Fertik — Founder, ReputationDefender (Reputation.com)

Michael Fertik helped create the online reputation management industry. In 2006 he founded ReputationDefender, which later became Reputation.com, one of the first companies built to help people control what the internet says about them. He co-wrote Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier and The Reputation Economy.

• Known for: founding consumer ORM, online privacy, digital reputation strategy

• Best for: anyone who wants to understand how online reputation and privacy work

6. Steven W. Giovinco — Founder, Recover Reputation

Steven W. Giovinco is an online reputation management consultant and the founder of Recover Reputation, a boutique firm that repairs both search results and AI-generated answers. He wrote Holistic Reputation Management and is known for generative AI reputation management: fixing what tools like ChatGPT and Google AI Overviews say about a person.

• Known for: holistic ORM, generative AI reputation management, executive reputation repair

• Best for: executives, professionals and public figures worried about how search engines and AI tools describe them

7. Chris Silver Smith — President, Argent Media

Chris Silver Smith is a veteran SEO and online reputation management consultant and the president and CEO of Argent Media. He also serves as an expert witness on online reputation, search engines and SEO, and has written widely on handling negative content and reviews for search industry publications.

• Known for: technical SEO, reputation management consulting, expert witness work

• Best for: complex or high-stakes reputation cases, including ones headed to litigation

8. Jason Barnard — CEO, Kalicube

Jason Barnard, known as "The Brand SERP Guy," is the CEO of Kalicube and an expert in brand search results, Google Knowledge Panels and AI answers. He focuses on how Google and AI assistants like ChatGPT understand and present a person or brand, and how to correct that presentation.

• Known for: brand SERPs, Knowledge Panels, entity SEO, reputation in AI search

• Best for: people and companies who want to control their Knowledge Panel and how AI describes them

9. Patrick Ambron — Co-founder and CEO, BrandYourself

Patrick Ambron is the co-founder and CEO of BrandYourself, an online reputation management company that pairs do-it-yourself software with managed services. BrandYourself helps people improve what appears when someone Googles their name and remove personal information from data broker sites.

• Known for: personal reputation management, DIY reputation software, removing personal data from broker sites

• Best for: individuals who want tools to manage their own search results and privacy

10. Darius Fisher — Co-founder, Status Labs

Darius Fisher is a reputation management expert and the co-founder of Status Labs, a firm known for executive reputation management, digital PR and crisis response. He writes about reputation and leadership as a Fast Company contributor.

• Known for: executive and public figure reputation, digital PR, crisis management

• Best for: executives, founders and public figures dealing with high-profile press or a crisis

11. Todd William — Founder, Reputation Rhino

Todd William is the founder of Reputation Rhino, an Inc. 5000 online reputation management firm that offers search result suppression, content removal and brand building. Reputation Rhino brought on entrepreneur Kevin Harrington, one of the original Shark Tank investors, as a partner.

• Known for: SEO-driven reputation management, suppressing negative results, brand building

• Best for: businesses and professionals who need negative search results suppressed

12. Rhea Drysdale — Co-founder and CEO, Outspoken Media

Rhea Drysdale is the co-founder and CEO of Outspoken Media, an SEO and online reputation management agency. She speaks often at search marketing conferences about reputation marketing and enterprise reputation management.

• Known for: SEO, reputation marketing, enterprise ORM

• Best for: larger brands that want reputation work tied to their search strategy

13. Gini Dietrich — Founder, Spin Sucks

Gini Dietrich is a PR and brand reputation expert and the founder of Spin Sucks. She created the PESO model (paid, earned, shared and owned media), a framework communications teams use to build and protect brand reputation, and wrote the book Spin Sucks.

• Known for: brand reputation management, public relations, the PESO model

• Best for: PR and communications teams protecting a brand's reputation

14. Tyler Collins — Author, Mechanics of Online Reputation Management

Tyler Collins is a personal online reputation management specialist and the author of Mechanics of Online Reputation Management, a practical guide to how negative search results are repaired, suppressed and controlled.

• Known for: personal reputation management, teaching how ORM works

• Best for: individuals who want to understand how reputation repair works before they hire someone

• Publication: Mechanics of Online Reputation Management (ORMbook.com)

15. David Rosenberg — CleanYourName.com

David Rosenberg is a personal online reputation management specialist associated with CleanYourName.com, a service that helps individuals clean up negative search results about their name.

• Known for: personal online reputation management

• Best for: individuals who want to clean up the Google results for their name

16. Chris Martin — Repumatic

Chris Martin is a business reputation management specialist associated with Repumatic. He focuses on online review management and building a positive reputation for businesses.

• Known for: business reputation management, review management

• Best for: local and small businesses managing online reviews

17. Mike Salvaggio — SEOBrand and Rank Media Agency

Mike Salvaggio is an SEO and brand reputation management specialist associated with SEOBrand and Rank Media Agency. His work combines search optimization with building a brand's reputation.

• Known for: SEO, brand reputation management

• Best for: brands that want reputation work done alongside SEO