Welcome to the Information & Communication Systems

Information and Communication Systems (ICS) is a comprehensive, integrated information system designed to manage the various aspects within the hospitality industry. This course examines current systems and technological trends and as well the huge impact of recent Web2.0 technologies and concepts on operations and marketing of the hospitality industry.

The unit starts by examining traditional ICT models and standard soft- and hardware used inhospitality organizations, including HRM, SAP security, property management, point-of-sale s and yield management applications. The focus then moves to exploring new technology trends including online customer service, pre arrival checking, e-concierge, e-folio, social websites, e-breaks, eCRM’s, airline business online, e-learning and the rationale for the hospitality industry to move into virtual worlds. This forms a basis for an evaluation of how the internet has impacted on hospitality stakeholder collaboration and marketing functions and critical analysis of consumer behaviour trends in response to these developments