Hye Jin Yoon

Hye Jin Yoon, Ph.D., is an Associate Professor in the Department of Advertising and Public Relations at the University of Georgia. She conducts research using humor and incongruity messaging at the intersection of health, environmentalism, sustainability, mindful consumption, and brand activism on digital and interactive media. She is one of two faculty mentors for the Health and Environmental Advertising Research Team (HEART) at Grady College, a vibrant research group of Ph.D. students, junior scholars, and Grady faculty. She has published over 55 articles in peer-reviewed international journals, such as the Journal of Advertising, Journal of Business Research, Journal of Interactive Advertising, Journal of Current Issues & Research in Advertising, International Journal of Advertising, Journal of Advertising Research, Journal of Health Communication, and Health Communication, among others. She has been recognized for her advertising research productivity in journals such as the Journal of Advertising and the Journal of Business Research. She has taught Media Planning, Digital Media Advertising, Advertising Campaigns, International Advertising, and Quantitative and Qualitative Research classes.

She is an Associate Editor of the Journal of Advertising. She is on the editorial review board of the International Journal of Advertising, Journal of Advertising Research, Journal of Interactive Advertising, and Journal of Current Issues & Research in Advertising. She was the 2023-2024 Vice President of the American Academy of Advertising and has been elected President-Elect (2025-2026).