Assistant Professor of Advertising
Hye Jin Yoon, Ph.D., is an assistant professor in the Temerlin Advertising Institute at Southern Methodist University. Her primary research interests are humor effects and schema incongruity processing in advertising. Other research interests include health and environmental issues in advertising and their impact on consumers and society. Her work has been published in the Journal of Advertising, Health Communication, Journal of Health Communication, and Journal of Current Issues & Research in Advertising, among others. She teaches Advertising Media, Consumer Behavior, and International Advertising at SMU.
She is a member of the American Academy of Advertising, the Association for Education in Journalism and Mass Communication, and the Korean American Communication Association.