Hye Jin Yoon

Associate Professor of Advertising  

Temerlin Advertising Institute
Southern Methodist University

E-mail: hjyoon@smu.edu
Phone: 214-768-1250
Fax: 214-768-1155
Mailing Address:
      Temerlin Advertising Institute
      Southern Methodist University
      P.O. Box 750113 
      Dallas TX 75275-0113







Hye Jin Yoon, Ph.D., is an Associate Professor in the Temerlin Advertising Institute at Southern Methodist University. Her primary research interests are humor effects and schema incongruity processing in advertising. Other research interests include health and environmental issues in advertising and their impact on consumers and society. Her work has been published in the Journal of AdvertisingHealth CommunicationJournal of Health Communication, and Journal of Current Issues & Research in Advertising, among others. She teaches Advertising Media, International Advertising, and Quantitative and Qualitative Research at SMU.

She is on the editorial review board of Journal of Advertising and Journal of Consumer Affairs and is a member of the American Academy of Advertising, Society for Consumer Psychology, and the European Advertising Academy.